英文【CMO Council】AI生成技术的竞争优势之路

IS YOUR DATA PREPARED TO UNLOCK GEN AI'S BUSINESS VALUE? THE BPI NETWORK REPORTIN PARTNERSHIP WITH2© 2025 BPI Network. All rights reserved.THE PATHWAY TO GENAI COMPETITIVE ADVANTAGEThe rapid evolution of Generative AI is reshaping industries, promising not just incremental efficiency gains but a significant shift in competitive advantage. However, unlocking GenAI’s full potential isn’t a given—it requires a foundation of well-prepared, high-quality data. Without it, even the most sophisticated AI models will stumble, producing unreliable insights, introducing compliance risks, and ultimately, derailing ambitious initiatives. The stark reality: Many GenAI projects are failing. Why? Organizations that don’t enable and support their AI use cases through an AI-ready data practice see over 60% of AI projects fail, according to Gartner. This challenge is preventable, but only if organizations take a proactive, strategic approach to their data. Discovering, classifying, enriching, and securing data isn’t just an IT concern — it’s a business imperative. Without AI-ready data, even the most promising GenAI use cases will fail to deliver.Our latest research, conducted in collaboration with the Business Performance Innovation (BPI) Network and the Growth Officer Council, explores whether organizations’ data is truly primed to unlock GenAI’s next-generation business value. It focuses on four critical pillars: Data Quality, Accuracy & Reliability, Security & Privacy, and Cost & ROI.FOREWORDThe findings are striking: While 79% of business leaders believe GenAI will deliver a competitive advantage in the next 18 months, 60% admit they lack confidence in their organization’s data-AI readiness. This gap between ambition and execution is where true competitive differentiation lies.Leveraging data preparation to advance AI initiatives is something we’re truly passionate about at EncompaaS. Since GenAI’s inception, we’ve been expertly preparing unstructured data to compliantly accelerate GenAI success. I invite you to explore this report, gain valuable insights, and determine whether your organization is on the path to GenAI leadership—or at risk of falling behind.RegardsJesse Todd Chief Executive Officer EncompaaS3© 2025 BPI Network. All rights reserved.THE PATHWAY TO GENAI COMPETITIVE ADVANTAGETABLE OF CONTENTSGenAI ReadinessExpert InsightsEncompaaS: David GouldStarCIO: Isaac SacolickAVOA: Tim CrawfordPegasystems: Don SchuermanNSW Dept. of Planning, Industry and Environment: Peter Bowen (formerly)IntroductionExecutive SummaryLandmark Leap in Business ValueChallenges to Unlocking Generative AIAchieving AI-Ready Data Quality Are Answers Accurate & Reliable?Rising Security & Privacy Threat Cost & ROI: A Moving TargetBreakouts: Region, B2B-B2C/Hybrid, SizeWhat’s Ahead?Conclusion469111315171921272930333537394© 2025 BPI Network. All rights reserved.THE PATHWAY TO GENAI COMPETITIVE ADVANTAGEThe endless search for competitive advantage and growth continues to be the dom