2025泰国薪酬指南（英）

Thailand SalaryGuide 20252Human Resources (HR)4Sales6Marketing9Healthcare & Life Sciences11Engineering & Manufacturing13Procurement & Supply Chain16Sustainability & ESG18Technology19Accounting & Finance21Legal, Tax & Compliance 23Executive24Sonia FernandezDirectorA Guide to Salaries & Trends in theLabour Market 2025Thailand’s employment market reflects cautious business sentimentalongside a dynamic talent landscape. While organisations maintain aconservative approach amid economic uncertainties, the marketremains distinctly candidate-driven, with competition for talentintensifying as more businesses establish regional operations inThailand.A key trend is the relocation of regional roles to Thailand from hubs likeHong Kong, Japan, and Singapore. Coupled with Thailand’s growingattractiveness as part of companies’ China+1 strategy, this has createdopportunities for Thai professionals to step into regional leadershiproles. These positions, increasingly reserved for local talent, arereshaping career paths and compensation expectations.Salary increments for role changes typically range from 15% to 30%,though support functions like HR, finance, and legal have seen moremeasured growth. The traditional salary benchmarking approach isbecoming increasingly fluid, with factors such as English languageproficiency commanding additional premiums of 10% to 15%.The automotive sector exemplifies the broader transformationunderway, as traditional players adapt to the growing electric vehiclemarket. While some face challenges, new entrants in the EV space aredriving significant growth and creating fresh opportunities.Talent preferences are shifting, with professionals valuing learning andstrategic exposure alongside compensation. This has createdunexpected opportunities for smaller organisations and emergingbrands to compete with multinationals by offering hands-on experienceand proximity to decision-making.Organisation hiring processes, however, haven’t fully adapted tomarket realities. Delayed decision-making often leads to missedopportunities or higher costs as companies enter competitive biddingsituations avoidable with agile recruitment.Looking ahead, while businesses maintain their measured approach,the fundamentals driving Thailand’s attractiveness remain strong. Theinflux of international companies, particularly from China, Europe, andthe US, combined with Thailand’s geopolitical stability and strategicposition, continues to drive opportunities across sectors.3Generalist RolesAverage Monthly Base Salary (THB)HR Generalist60,000HR Manager (Startups)75,000HR Manager (Small and Medium-Sized Enterprises)100,000HR Information System (HRIS) Analyst110,000HR Business Partner (Fast-Moving Consumer Goods & Retail)150,000HR Manager (Plant)150,000HR Director (Technology)180,000HR Manager (Large Multinational Corporations)200,000Senior HR Advisor200,000Senior HR Manager (Regional Role)230,000HR Director (Domestic)250,000HR Director (Retail)250,000Senior HR Business Part