京东方Ｂ2024年年度报告（英文版）

1 ANNUAL REPORT 2024 April 2025 2 Message to Our Shareholders As the seasons changed, we ushered in a splendid year. The year 2024 marks the beginning of BOE's next thirty years, as well as a pivotal year for the Company to deepen its reforms. In the face of a complex and ever-changing global landscape and widespread pressure on industry operations, all BOE employees have overcome challenges and kept forging ahead. Through their hard work, the Company has achieved a fruitful year, with its performance back on a growth trajectory. Annual revenue approached RMB200 billion. Each business line also maintained strong momentum in high-quality development. In the semiconductor display business, our global shipments of LCDs and shipments across the five major application products remained number one worldwide, while we maintained global leadership in innovative markets such as automotive, retail, healthcare, and IoT. Our shipments of flexible OLEDs grew steadily, with nearly 140 million units delivered throughout the year. In the innovative business segment, our MLED business performance showed significant improvement, the sensor business saw revenue of smart windows double year-on-year, and the evaluation for top-tier hospital certification for Chengdu BOE Hospital progressed smoothly in the smart engineering medicine business. Furthermore, the "N" business continued to thrive, making breakthroughs in areas such as intelligent car networking, ultra-high-definition displays, and digital art, while also creating benchmark cases, with some businesses gaining favour in the capital market. These achievements have laid a solid foundation for BOE to build its medium- to long-term competitive edges. These successes are inseparable from BOE's ongoing, multidimensional efforts. Strategic Leadership: Adhering to Long-Termism Looking back on BOE's development journey, while the Company has encountered setbacks, it has consistently turned industry challenges into opportunities for growth. This success is due to the Company's unwavering vigilance and foresight in understanding industry trends and continuously exploring new directions for growth. In 2024, building on the continued implementation of the "Empower IoT with Display" strategy and driven by in-depth reflections on industry development practises, BOE innovatively proposed the "N Curve" theory to elevate its corporate strategy. This theory ensures that, while the core businesses remain robust, the Company continues to explore business lines that align with market demands of the "N Curve" business through the accumulation and extension of core capabilities. This approach guarantees the continuous enhancement of the Company's competitiveness while driving BOE's long-term, high-quality development and sustained success. Under the guidance of the "N Curve" theory, breakthroughs were achieved in perovskite and glass packaging businesses, presenting promising prospects for the future. Innovation-driven,