2025年网红营销洞察报告（英文版）

Trends and Performance MetricsState of Influencer Marketing 20242025 Views657 ViewsAmanda Colins@amandacolsUpdated: 3 days ago ViewsKatarina Mali@katarinaaa809K FollowersJohnny May@mayjohnd: 3 days ago ViewsKarina Brus@karycookingUpdated: 3 days ago2024 marked a year of widespread adoption of AI technologies.Artificial Intelligence (AI) is revolutionizing influencer marketing. A significant 70.6% of marketers believe AI can outperform humans in key marketing tasks, and nearly 60% fear it could replace their roles.AI has played a hand in enhancing influencer discovery, content personalization, and performance analytics.Platforms like Meta are developing AI personas to assist users across text, images, and videos, fundamentally altering content creation and user interactions. Additionally, AI-driven tools like HypeAuditor are improving influencer fraud detection, further ensuring authentic engagements.DIGITAL IN : NEW CHALLENGES, NEW MILESTONES2024hypeauditor.comBrands are spending more on influencer marketing.The global influencer marketing industry is projected to grow from USD 19.8 billion in 2024 to USD 31.2 billion by 2027. This growth is indicative of brands’ increasing confidence in influencer partnerships as a means to drive engagement and sales.However, economic uncertainties have prompted brands to consider expenditures more carefully. This has led to a heightened focus on performance metrics, with brands prioritizing return on investment (ROI) and conversions over brand awareness alone.Popular collaboration methods include sponsored posts, user-generated content, gifting, and affiliate marketing. Notably, 64% of marketers have worked with micro-influencers, recognizing their higher engagement rates and cost-effectiveness.OverviewTikTok Key Findings YouTube Key FindingsInstagram Key FindingsInfluencer Marketing Market SizeInfluencer Marketing By CountryInstagramIntroduction2024 UpdatesUser Age and GenderInfluencer TopicsInfluencer Tiers Top Growing AccountsInfluencer Engagement RateInfluencer FraudMost Talked About BrandsTikTokIntroduction2024 UpdatesUser Age and GenderInfluencer TiersInfluencer Engagement RateTop Growing AccountsMost Talked About Brands456710111213141719212223242526272829303031323434353637YouTubeIntroduction2024 UpdatesUser Age and GenderInfluencer Tiers and Eng. RateInfluencer CategoriesTop Growing AccountsGeneralTrends to WatchMethodologyContentshypeauditor.comTikTokhypeauditor.com42/356%87%of TikTok usersare under 24 
years oldof TikTok users are femaleof TikTok influencers are nano-influencers with 1k-10k followersThis underscores TikTok's strong appeal among younger audiencesare the most talked about brands on TikTok35% of them are under 24 years oldThis makes TikTok an ideal platform for brands or products with a young female audienceThey have the highest ER (11.9%) among all influencer tiers>1.6Bmonthly active 
users globallyThis number is 
continually growingTikTok is a leading global platform for short-form