牛津经济研究院-啤酒的全球经济足迹（英）

BEER’SFEBRUARY 2025BEER’S GLOBAL ECONOMIC FOOTPRINT3Beer’s global economic footprintTABLE OF CONTENTSFEBRUARY 2025Foreword 4Glossary 7Executive summary 81. Introduction 161.1 Introduction to this report 161.2 Introduction to economic impact analysis 171.3 Interactive microsite of results 191.4 Layout of the remainder of this report 192. The beer sector’s global economic footprint 222.1 An overview of the global economic footprint 222.2 Key industrial sectors supported by the beer sector 283. Brewers’ global economic footprint 323.2 Brewers’ supply chain (indirect) impact 333.3 Brewers’ wage-induced impact 373.4 Brewers’ supply chain investment impact 373.5 Brewers’ total economic footprint 384. Downstream value chain’s global economic footprint 424.1 Downstream value chain’s direct impact 434.2 Downstream value chain’s supply chain (indirect) impact 444.3 Downstream value chain’s wage-induced impact 454.4 Downstream value chain’s supply chain investment impact 454.5 Downstream value chain’s total economic footprint 455. Conclusion 48Annex 1: Additional results 50Annex 2: Historical trends 53Annex 3: Methodology 56Cover ImagesTop row, bottom left & middle: Shutterstock.comBottom right: iStockphoto.comShutterstock.com45Beer’s global economic footprintBeer’s global economic footprintFOREWORDBrewers have been at the heart of local communities for centuries—sourcing ingredients, developing quality products, and delivering a social and cultural experience. Over time, the success of these local partnerships has propelled many brewers from local to national and eventually to international scale. This is the unique quality of beer: it is a local product that connects a person to a particular culture and people even when enjoyed in other parts of the world. Beer is a local business with global reach and relevance.This report by Oxford Economics, commissioned by the World Brewing Alliance (WBA), explores beer’s total global economic contribution in detail. While many previous studies exist for individual countries, this study provides a rigorous, coherent estimate of the global impact with the same metrics at the same moment. Nor have they fully considered elements of international trade, like the importance of barley and hops from certain countries. What is apparent from the report is the positive role that beer plays in the economy.This study demonstrates that brewing is a highly productive activity, with contributions of human capital into the wider economy. It underpins jobs and GDP throughout local communities both upstream and downstream. And while the impact is large everywhere, it is greatest in lower-income countries where development is important to rising incomes. Our commitment to the long-term success of our communities spans economic, social, and environmental development. Beer is a perishable product that remains close to its agricultural roots and depends on local storage and distribution to get to consumers. Even as consumers’ lov