牛津经济研究院-SHEIN在欧盟的经济影响（英）

THE ECONOMIC IMPACT OF SHEIN IN THE EUNOVEMBER 2024A report for3The economic impact of SHEIN in the EUABOUT OXFORD ECONOMICSOxford Economics was founded in 1981 as a commercial venture with Oxford University’s business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world’s foremost independent global advisory firms, providing reports, forecasts, and analytical tools on more than 200 countries, 100 industries, and 8,000 cities and regions. Our best-in-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social, and business impact.Headquartered in Oxford, England, with regional centres in New York, London, Frankfurt, and Singapore, Oxford Economics has offices across the globe in Belfast, Boston, Cape Town, Chicago, Dubai, Dublin, Hong Kong, Los Angeles, Mexico City, Milan, Paris, Philadelphia, Stockholm, Sydney, Tokyo, and Toronto. We employ 700 staff, including more than 450 professional economists, industry experts, and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities from econometric modelling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics.Oxford Economics is a key adviser to corporate, financial, and government decision-makers and thought leaders. Our worldwide client base now comprises over 2,500 international organisations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, consultancies, and think tanks. NOVEMBER 2024All data shown in tables and charts are Oxford Economics’ own data, except where otherwise stated and cited in footnotes, and are copyright © Oxford Economics Ltd.This report is confidential to SHEIN and may not be published or distributed without their prior written permission. The modelling and results presented here are based on information provided by third parties, upon which Oxford Economics has relied in producing its report and forecasts in good faith. Any subsequent revision or update of those data will affect the assessments and projections shown.To discuss the report further please contact:Bali Kaur Sodhi: bsodhi@oxfordeconomics.comOxford Economics 6 Battery Road, #38-05 Singapore 049909Tel: +65 6850 0110ContentsExecutive summary 41. Digitalisation of the EU’s retail sector 81.1 Embracing digitalisation to build competitiveness 91.2 Online retailers can play a key role in enabling transformation 91.3 SHEIN’s presence in the EU 102. The economic impact of SHEIN in the EU 122.1 SHEIN’s total economic impact 142.2 The three tiers of impact 153. SHEIN and the fashion community 183.1 SHEIN X 193.2 SHEIN Mar