Kantar BrandZ最具价值全球品牌2024（英）

©Kantar 2024MOST VALUABLE2024 GLOBAL BRANDS© Kantar 2024 | 2WELCOME — INFOGRAPHIC — WELCOME — WHAT IS KANTAR BRANDZ?030407INTRODUCTION & ANALYSIS13151617 19 — OVERVIEW — KEY RESULTS — STOCK PORTFOLIO — MOST VALUABLE GLOBAL BRANDS 2024 — MAJOR TRENDS1MOST VALUABLE GLOBAL BR ANDS404244 4648 — TOP 100 GLOBAL BRANDS — TOP 10 BRANDS — NEWCOMERS AND RE-ENTRANTS — TOP RISERS — FROM MARKETING METRIC TO BOARDROOM ESSENTIAL3HOW BR ANDS CREATE VALUE26 28 32 35 — THE MACROECONOMY OF OPPORTUNITY — THE PIVOTAL BRAND OPPORTUNITY IN GENERATIVE AI — PARIS 2024 OFFERS BRANDS AN OLYMPIC-SIZED OPPORTUNITY — GREENWASHING2ACCELER ATING GROWTH53 57 59 64 69 72 76 8084 87 90 — WHAT IS THE BLUEPRINT FOR BRAND GROWTH? — RATIONAL AND EMOTIVE CONNECTIONS — WHY DIFFERENCE MATTERS FOR B2B MARKETERS — EMOTIVE BRAND POSITIONING — TURN TO THE LEFT, TURN TO THE RIGHT? — MAYBE SHE’S BORN WITH IT: MAYBE IT’S STRONG BRANDING — REDEFINING CUSTOMER EXPERIENCE — OUT OF SIGHT, OUT OF MIND — AIRBNB’S STRATEGY FOR GROWTH BEING PRESENT — HOW SAMSUNG HAS CONTINUED TO GROW THROUGH INNOVATION TO REMAIN A STRONG BRAND — IDENTIFY OPPORTUNITIES TO GROWCATEGORY FOCUS9598106113120 127 134 141148155162 169176183 — THE CATEGORY OVERVIEW — ALCOHOL — APPAREL — AUTOMOTIVE — BUSINESS TECHNOLOGY AND SERVICES PLATFORMS — CONSUMER TECHNOLOGY AND SERVICES PLATFORMS — FAST FOOD — FINANCIAL SERVICES — FOOD AND BEVERAGES — LUXURY — MEDIA AND ENTERTAINMENT — PERSONAL CARE — RETAIL — TELECOM PROVIDERS5CLIENT PERSPECTIVES191194197200203206 — AB INBEV — HAIER — INFOSYS — MASTERCARD — P&G — PEPSI67RESOURCES209 213214216224226 — BRAND VALUATION METHODOLOGY — REPORTS & PUBLICATIONS — ABOUT US — OUR BRAND EXPERTS — KANTAR BRANDZ TEAM — CONTACT US4APPLEGOOGLEMICROSOFTAMAZONMCDONALD’SNVIDIAVISAFACEBOOKORACLETENCENTMASTERCARDLOUIS VUITTONINSTAGRAMARAMCOCOCA-COLAIBMHERMÈSMOUTAIADOBEACCENTUREVERIZONAT&TNETFLIXTHE HOME DEPOTTELEKOM/T-MOBILETESLANIKEALIBABAWALMARTSTARBUCKSYOUTUBELINKEDINUPSCOSTCOTIKTOKCHANELMARLBOROCISCOSAPQUALCOMMAMDSALESFORCEINTUITADPXFINITYTCSHDFC BANKINTELDISNEYTEXAS INSTRUMENTS1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950SAMSUNGSPECTRUMSERVICENOWXBOXAMERICAN EXPRESSL’ORÉAL PARISMERCADO LIBREHAIERJ.P. MORGANUNITEDHEALTHCAREUBERCHASECHINA MOBILERBCWELLS FARGOTOYOTAICBCSIEMENSBCAZARAHUAWEILOWE’SAIRTELINFOSYSKFCGUCCITDEXXONMOBILPAYPALBMWDELL TECHNOLOGIESCOMMBANKMERCEDES-BENZRED BULLFEDEXIKEANTTVMWARESONYPING ANALDILULULEMONVODAFONEPINDUODUOBUDWEISERNONGFU SPRINGBANK OF AMERICAHSBCDHLCORONA51525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100THE TOP 100 MOST VALUABLE GLOBAL BRANDS© Kantar 2024CATEGORY COMPOSITIONBR AND VALUE (US$M)BR AND VALUE CHANGE2024 VS. 2023$392,025 $1,347,214 $803,942 $356,936 $210,176 $232,743 $631,571 $174,357 $180,485 $288,037 $432,789 $1,238,544 $2,336,695 CONSUMER TECHNOLOGY AND SERVICES PLATFORMSBUSINESS TECHNOLOGY AND SERVICES PLATFORMSFAST FOODMEDIA AND ENTERTAINMENTFIN