知乎2023年第二季度财务报告ZH 2Q23 Earnings Release _ 0823[94]-英

1 Zhihu Inc. Reports Unaudited Second Quarter 2023 Financial Results BEIJING, China, August 23, 2023 — Zhihu Inc. (“Zhihu” or the “Company”) (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter ended June 30, 2023. Second Quarter 2023 Highlights ● Total revenues were RMB1,044.2 million (US$144.0 million) in the second quarter of 2023, representing a 24.9% increase from the same period of 2022. ● Net loss was RMB279.1 million (US$38.5 million) in the second quarter of 2023, narrowed by 42.7% from the same period of 2022. ● Adjusted net loss (non-GAAP)[1] was RMB222.3 million (US$30.7 million) in the second quarter of 2023, narrowed by 49.9% from the same period of 2022. ● Average monthly active users (MAUs)[2] reached 109.4 million in the second quarter of 2023, up from 105.9 million in the same period of 2022. ● Average monthly subscribing members[3] reached 14.0 million in the second quarter of 2023, representing a 65.3% increase from the same period of 2022. “In the second quarter of 2023, we continued to achieve high-quality growth and optimize our operating efficiency,” said Mr. Yuan Zhou, chairman and chief executive officer of Zhihu. “Meanwhile, our dedication to content enrichment encouraged deeper user engagement and inspired our content creators. Bolstered by Zhihu’s prominent brand name and comprehensive product offerings, our paid membership and vocational training businesses continued to grow rapidly. We also remained committed to investing in cutting-edge technology to improve content consumption efficiency and develop new user experiences.” Mr. Henry Sha, chief financial officer of Zhihu, added, “Our multi-engine business model delivered solid results this quarter with sustainable growth momentum. Our total revenue increased by 24.9% year over year, benefiting from our robust and growing paid membership and vocational training businesses. Our gross margin also expanded further during the quarter, by 6 percentage points year over year to 53.8%, boosted by our effective and ongoing cost control measures. In comparison with the same period last year, our adjusted net loss narrowed by 49.9%. Going forward, we will continue to concentrate on our loss reduction strategy and working to achieve healthy growth.” Second Quarter 2023 Financial Results Total revenues were RMB1,044.2 million (US$144.0 million) in the second quarter of 2023, representing a 24.9% increase from RMB836.0 million in the same period of 2022. Marketing services revenue[4] was RMB412.7 million (US$56.9 million), compared with RMB478.1 million in the same period of 2022. The decrease was primarily due to ongoing refinement of service offerings to strategically focus on margin improvement. 2 Paid membership revenue was RMB449.1 million (US$61.9 million), representing a 65.6% increase from RMB271.2 million in the same period of 2022. The increase was primarily attributabl