2023年全球年收入超1亿美元的长青手游特征与趋势报告

2023䇗⪓杷 䇗䷅⪍飃1☛紇⩕氳 Ꝛꪂ䣆崅攑䏣┚飊ⲡ䫓冫鳀簘5䇗⪓杷䷅⪍飃鲋1☛紇⩕氳Ꝛꪂ䣆崅⹖⪭羜⺵氳䡗Ⱶ㳢溞© 2023 Sensor Tower Inc. - All Rights Reserved2Sensor Tower ☮篸/陱伺 ˒䥊⼔䬠❠鲤䇗全⪩◇⪓杷䄬㏜App Store⽰Google Play峗鷺Ꝛꪂ䣆崅氳岑䈲⮇冫ն⪭╈ⴎ䦮Ꝛꪂ䣆崅䷅⪍⮇䄭䄬㏜㲋⛤⿁眷┚겗免攑憠♔⹖榫䢓✳榫䗯⬅յIP眷㑔յ⹩朆亡䌋⽰䇯⼔碜免璡ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯⪓杷㜍鼨Ꝛꪂ䣆崅氳䡗Ⱶ篺뀰ն 䥊⼔劯䩺Sensor Towerら䈙䗯䥊丘䩺㵨2019䇗舘☫⪓杷䇗䈲⫂顔䷅⪍㏰飃鲋1☛紇⩕氳崅䡖◲⿁㲋╬╙Ꝛꪂ䣆崅ն© 2023 Sensor Tower Inc. - All Rights Reserved☮篸/陱伺 ⪓杷Ꝛꪂ䣆崅䄬㏜䔅鈾 ⪓杷㜍鼨Ꝛꪂ䣆崅┚⹠车ら ⪓杷㜍鼨Ꝛꪂ䣆崅䇯⼔䶺⭴┚懷ꠅ碜免 ⪓杷㜍鼨Ꝛꪂ䣆崅⹩朆亡䌋┚榫䢓辑朆 勆❇⮇冫仼儗䄬㏜Ꝛꪂ䣆崅鉯冫 ꄆ憠䰕金⽬录3      4 © 2023 Sensor Tower Inc. - All Rights Reserved⪓杷Ꝛꪂ䣆崅䄬㏜䔅鈾© 2023 Sensor Tower Inc. - All Rights Reserved5RPG鉯隙瓀樋㵤⭵嘗䦟ⲁ⛼⛮罬㲋⛤AR厝撿⪓杷82堑Ꝛꪂ䣆崅鳀簘5䇗⪓杷⫂顔䷅⪍飃1☛紇⩕厝撿⛮罬瓀樋ⲁ⛼紇㎁鉯隙RPG嘗䦟┱⶟◘瓀 樋仼儗⛮罬㵤⭵鉯隙ⲁ⛼㲋⛤ARRPG╈㎁瓀樋RPG㵤⭵珒鵮ꮑ㎁RPG┥嫱◇┘⺱䄬㏜氳Ꝛꪂ䣆崅⹖⿁眷© 2023 Sensor Tower Inc. - All Rights Reserved62019䇗-2023䇗┥嫱┘⺱䄬㏜氳Ꝛꪂ䣆崅丘ꄈ⮇䄭㏇82堑⪓杷Ꝛꪂ䣆崅╈僗30堑䣆崅䷅⪍全舅⪓杷┘⺱䄬㏜28堑䣆崅䷅⪍╚金全舅紇㎁䄬㏜┼縖⪦ⶭ䩺▽飃鲋70%氳Ꝛꪂ䣆崅丘ꄈն╚䷍仼儗⽰╈㎁䄬㏜氳Ꝛꪂ䣆崅⮇⮷僗12堑⽰9堑ն䣆崅丘ꄈꮑ㎁%╈㎁%仼儗%紇㎁%⪓杷%飃鲋70%氳Ꝛꪂ䣆崅 ┥嫱紇㎁䡝⪓杷䄬㏜⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗10僖2023䇗䇗䈲⫂顔䷅⪍鵠鲋2022䇗11僖-2023䇗10僖䷅⪍것融䐂⮽ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊© 2023 Sensor Tower Inc. - All Rights Reserved72019䇗-2023䇗┘⺱⿁眷Ꝛꪂ䣆崅䇗㏰⫂顔䷅⪍┚丘ꄈ2019䇗舘2023䇗⭴舅瓀樋⽰RPG䣆崅颂鷺氳Ꝛꪂ䣆崅丘僄㛢⮇⮷僗17堑⽰20堑鲤5䇗⪓杷䇗㏰⫂顔䷅⪍╯⽰⮇⮷鱳⮽79☛紇⩕⽰72☛紇⩕佭Ꝛꪂ䣆崅䄬㏜狝ꠑ僄㛻氳颂鷺ն瓀樋┚RPG䣆崅颂鷺 Ꝛꪂ䣆崅弍ⱱ僄㛻瓀樋RPG鉯隙㵤⭵厝撿嘗䦟㲋⛤AR⛮罬ⲁ⛼珒鵮䷅⪍0☛紇⩕40☛紇⩕80☛紇⩕瓀樋RPG鉯隙㵤⭵厝撿嘗䦟㲋⛤AR⛮罬ⲁ⛼珒鵮䣆崅丘⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗10僖2023䇗䇗䈲⫂顔䷅⪍鵠鲋2022䇗11僖-2023䇗10僖䷅⪍것融䐂⮽ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊79亿美元72亿美元44亿美元40亿美元35亿美元19亿美元14亿美元12亿美元8亿美元2亿美元© 2023 Sensor Tower Inc. - All Rights Reserved82019䇗-2023䇗┘⺱겗免Ꝛꪂ䣆崅䇗㏰⫂顔䷅⪍┚丘ꄈ♔ꄌꚇ/㲒誾╙겗免氳Ꝛꪂ䣆崅㛢鱳13堑院겗免Ꝛꪂ䣆崅㏰╙┥嫱◇紇㎁䄬㏜氳厝撿崅䡖2019䇗舘2023䇗䇗㏰⫂顔䷅⪍╯⽰╙33☛紇⩕ն创辑崅䡖վCoin Masterտ鲤12╄僖䷅⪍鶹鲤11☛紇⩕ն 珒䤗㏜겗免氳Ꝛꪂ䣆崅僗7堑沜⮵耇ⱱ겅⩝䄬㏜䇗㏰䷅⪍╯⽰鱳⮽63☛紇⩕ն创辑Ꝛꪂ䣆崅վ曓縖蔻縍տյվ⽰䇖瞿葏տ䷅⪍顈昦䄉㛻նꄌꚇ/㲒誾┚珒䤗㏜겗免 Ꝛꪂ䣆崅丘ꄈ┚䷅⪍냖䷅⪍0☛紇⩕35☛紇⩕70☛紇⩕题材珒䤗㏜ ꄌꚇ/㲒誾⫕ꢣ䅒㎁䋧鵲⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗10僖2023䇗䇗䈲⫂顔䷅⪍鵠鲋2022䇗11僖-2023䇗10僖䷅⪍것融䐂⮽ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊䣆崅丘题材ꄌꚇ/㲒誾 珒䤗㏜⫕ꢣ䅒㎁䋧鵲63 亿 美 元33 亿 美 元29 亿 美 元22 亿 美 元© 2023 Sensor Tower Inc. - All Rights Reserved9⪓杷㜍鼨Ꝛꪂ 䣆崅┚⹠车ら © 2023 Sensor Tower Inc. - All Rights Reserved陱伺丘䩺簊阞䡽塛舘2023䇗10僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊10鲤12╄僖䷅⪍唚1Coin MasterMoon Active23456GardenscapesPlayrixPokémon GONiantic⽝鲡-⫦⛤䧗㲋AniplexHomescapesPlayrix└㎁䑪٬䡟樋撷愓攠◎㥊78910曓縖蔻縍脍阬⽰䇖瞿葏脍阬RobloxRoblox CorporationCandy Crush SagaActivision Blizzard碶阞䷅⪍唚1Clash of ClansSupercell23456⽝鲡-⫦⛤䧗㲋AniplexPokémon GONiantic保륱鴀㒮GungHo Online Entertainment卞䇥重崅粠佄RobloxRoblox Corporation78910曓縖蔻縍脍阬⽰䇖瞿葏脍阬Candy Crush SagaActivision Blizzard䓯擻䍞权mixiվ曓縖蔻縍տ┚վ⽰䇖瞿葏տ 牔㷉⪓杷Ꝛꪂ䣆崅䷅⪍⫦◘⫠脍阬◇2015䇗10僖䈔䫠⭴氳MOBA䣆崅վ曓縖蔻縍տ鳀簘5䇗牔㷉⪓杷䣆崅䷅⪍Top鲤12╄僖⫂顔䷅⪍냖鱳27☛紇⩕ն䡽舘2023䇗10僖䈔院崅䡖⪓杷⫂顔䷅⪍狰滭150☛紇⩕⪭䷅⪍㓹儗全舅╈㎁䄬㏜ն 脍阬仝┖䡟儛珒䤗崅䡖վ⽰䇖瞿葏տ2020䇗⽰2021䇗䷅⪍㘍Ꝛ狰⭴飃飉վ曓縖蔻縍տ氨걵䷅⪍唚꺙ն䡽舘2023䇗10僖䈔院崅䡖⪓杷⻹ꄌ狰滭108☛紇⩕╈㎁⽰紇㎁䄬㏜⮇⮷顈昦▽60%⽰11%氳䔅䷅⪍ն⪓杷Ꝛꪂ䣆崅鲤12╄