2024年全球手机游戏产业展望

Global Mobile Gaming Industry Outlook2024© 2024 Sensor Tower Inc. - All Rights ReservedSensor Tower—This report provides an in-depth analysis of the global mobile game market for 2023 on both the App Store and Google Play, as well as the outlook for the global mobile game market from 2024 to 2028. It includes global mobile game revenue trends, mobile game revenue trends in Key APAC markets, and changes in revenue for mid-core through to casual models. The report further analyses the revenue performance and top games of key genres such as Puzzle, RPG, and Strategy games globally, as well as the rankings of top mobile games within APAC markets.2© 2024 Sensor Tower Inc. - All Rights ReservedIntroductionGlobal Mobile Gaming Industry OverviewTrends within Top Mobile Gaming GenresTop Performing Games in Key APAC MarketsKey HighlightsContents30204091823© 2024 Sensor Tower Inc. - All Rights Reserved4Mobile Gaming IndustryGlobal Overview© 2024 Sensor Tower Inc. - All Rights Reserved5Annual Global In-App Purchase Revenue in Mobile GamesIn 2023, global IAP revenue from mobile games reached $76.7 billion, showing a 2% year-on-year decline. This decline was less steep compared to 2022, but still 22% higher than the revenue recorded in 2019.For 2024, it is anticipated that global mobile game revenue will rebound to $78 billion. By 2028, revenue is expected to surpass $100 billion, with an average annual growth rate of approximately 6.8%.Explanation on Revenue Statistics:The data provided by Sensor Tower represents estimated values of in-app purchases (IAP) from the App Store and Google Play. This data does not include revenue from advertising, income from third-party Android markets, or direct payments generated from manufacturer websites and other payment channels. Unless explicitly stated as net income, these figures represent total revenue (i.e., revenue before platform fees are deducted).Note: Revenue figures for 2024 to 2028 are forecasts.Data Source: Sensor Tower App Performance Insights© 2024 Sensor Tower Inc. - All Rights Reserved6The United States remains the largest market for mobile games, generating $22.2 billion in revenue in 2023, in line with 2022 and 38% higher than 2019. It is expected that mobile game revenue in the US will steadily increase from 2024 to 2028, with a potential reach of $33.5 billion by 2028.In the Chinese iOS mobile game market, IAP revenue also remained stable, reaching $15.1 billion in 2022.In 2023, revenue in the Japanese and South Korean markets saw declines. The Japanese market decreased by 13% to $12.5 billion, while the South Korean market decreased by 7% to $4.8 billion.In the US and Chinese Markets, IAP Revenue in 2023 is StabilisingExplanation on Revenue Statistics:The data provided by Sensor Tower represents estimated values of in-app purchases (IAP) from the App Store and Google Play. This data does not include revenue from advertising, income from third-party Android markets, or direct payments generated from ma