2018年第三季度流媒体行业现状报告（英文）

1Conviva’s State of the Streaming TV Industry | Q3 20181Conviva’s State of the Streaming TV Industry | Q3 20182Conviva’s State of the Streaming TV Industry | Q3 2018Conviva’s State of the Streaming TV IndustryQ3 2018Conviva is the real-time measurement and intelligence platform for streaming TV, with a global footprint of 50 billion streams per year across 3 billion applications and 200 million users. In Q3 2018, Conviva measured the following key shifts, which demonstrate that providers must offer both a high-quality streaming experience and a breadth of content as the streaming TV ecosystem continues to mature.Streamsper YearViewers WorldwideStreaming Applications50B200M3BConviva’s Video AI Platform provides insight into the consumer’s streaming experience across all screens and applications at scale, for many of the world’s top streaming TV providers across 180 countries and four continents. Conviva’s data is collected using proprietary sensor technology, which is embedded directly within 3 billion streaming video applications and currently measures 1 trillion data events per day across Conviva’s customer base. In this report, the year-over-year data from Q3 2018 as compared to Q3 2017 was normalized based on Conviva’s consistent customer base.Streaming TV consumption continues to grow at a staggering rate with a 52% increase in plays and a 63% increase in viewing hours globally. o In tandem, consumer expectations for streaming quality continue to soar. Connected TVs deliver the best streaming experience of all devices, and as a result saw a 145% increase in plays while PCs declined by 18%.o The thirst for a high-quality viewing experience is one of the drivers behind the significant shift to connected TVs.Viewers are increasingly opting for superior-quality bundled offerings from virtual MVPDs like Hulu, Sling, PlayStation Vue, and others which saw increases of 292% in plays and 212% in viewing hours.o Virtual MVPDs now account for more than 75% of all streaming TV in the United States. Live streaming adoption has increased as quality has improved, with plays up 49% and viewing time up 54% year-over-year for all live TV content.o NFL live viewing increased at a faster rate than the global trend, up 72% in plays and 83% in viewing hours.Despite the focus on live streaming for major sporting events like the World Cup, which drove a 10% bump in traffic during the weeks the tournament was played in Q3, long-form video on demand (VOD) content saw the biggest gains year-over-year.o Long-form content saw 111% and 93% increase in plays and viewing hours respectively, increasing share to more than half of all global viewing Conviva measured. 3Conviva’s State of the Streaming TV Industry | Q3 20180-0.40.4-0.60.6-0.80.8-11-22-33-44-55-1010-5050-10032.0526.5123.1420.9317.7413.9311.7510.558.294.250.86REBUFFERING RATIO (%)PLAY DURATION/ENGAGEMENT (MINUTES)Q1 2018 .88%Q2 2018 .78%Q3 2018 .57% Buffering has now decreased for three consecutive quarter