2021年Q1亚洲流媒体报告（英文）

Conviva’s State of Streaming Asia Q1 2021 | Copyright © 2021 Conviva. All rights reserved.A Conviva’s State of StreamingASIAQ20211Conviva’s State of Streaming Asia Q1 2021 | Copyright © 2021 Conviva. All rights reserved.1 Central AsiaKazakhstanKyrgyzstanTajikistanTurkmenistanUzbekistanSoutheastern AsiaBrunei DarussalamCambodiaIndonesiaLaosMalaysiaMyanmarPhilippinesSingaporeThailandTimor-LesteVietnamSouthern AsiaAfghanistanBangladeshBhutanIndiaIranMaldivesNepalPakistanSri LankaWestern AsiaArmeniaAzerbaijanBahrainCyprusGeorgiaIraqIsraelJordanKuwaitLebanonOccupied Palestinian TerritoryOmanQatarSaudi ArabiaSyriaTurkeyUnited Arab EmiratesYemenThis regional report includes streaming traffic measured from the following countries and territories in Q1 2021:Eastern AsiaChinaHong KongJapanKorea (north)Korea (south)MacauMongoliaTaiwanConviva’s State of Streaming Asia Q1 2021 | Copyright © 2021 Conviva. All rights reserved.2 Q1 State of Streaming: Asia2021 began with some optimism for a return to normalcy, and with it came a new normal for streaming. A new normal that sees big screens dominate viewing as people watch less on smaller, mobile devices. A new normal where social investment is paramount and the powerful confluence of social, streaming, and advertising can no longer be ignored. A new normal where viewers watch when it’s convenient for them rather than following regularly scheduled programming live. While many trends continued in the first quarter of 2021, new directions appeared for the burgeoning industry.• Streaming continued to grow: Asia’s growth was moderate at 15% year over year, while global viewing time rose by 36%, led by South America, Europe, and Africa which each experienced triple-digit growth.• Live viewing no longer dominant: On demand won out over live streaming for the first time ever in Asia as viewers spent 57% of their time watching on demand, up significantly versus the 44% share the previous Q1. • Big screens are here to stay: While big screens have historically captured less time in Asia than globally, where they account for 73% share of viewing time, in Asia smart TVs, connected TV devices, and gaming consoles saw the most growth over Q1 of last year.• Android rules the big screen in Asia: Whereas Roku and Amazon Fire TV together accounted for almost half of the world’s big screen time, Android TV dominated viewing in Asia with nearly half of all time spent on big screens.• Sports leagues in Asia rebound on social: Sports leagues in Asia rallied with significant improvements in engagements in Q1 2021 with the Indian Premier League (IPL) up 142%, the Korea Baseball Organization (KBO) up 60%, and Nippon Professional Baseball (NPB) up 29%.Conviva’s State of Streaming Asia Q1 2021 | Copyright © 2021 Conviva. All rights reserved.3 Regional growth in viewing timeOverall, time spent streaming in Asia grew by 15% in Q1 2021 versus Q1 of last year. Southern Asia, which includes India, Pakistan, and Iran, was a significant dr