2020年第三季度流媒体报告（英文）

1 Conviva’s State of Streaming Q3 2020 | Copyright © 2020 Conviva. All rights reserved.2020Conviva’s State of StreamingQ32 Conviva’s State of Streaming Q3 2020 | Copyright © 2020 Conviva. All rights reserved.In a time that is decidedly not normal, people around the world continue to search for normalcy, and streaming has seen the benefit. In Q3 2020, viewers embraced the return of sports on streaming and social, advertisers began to reemerge, and the battle for the living room heated up as smart TVs challenged the reigning connected TV devices. All this while streaming continued to improve in both quantity, up 57% globally, and quality, with higher picture quality, fewer video start failures, and less time spent waiting for buffering. In this report, we will delve into the details of the status of an industry rapidly transitioning to streaming, including highlighting the regions, devices, formats, and content that have delivered the greatest growth and best experiences over the past year. Highlights include:• Globally, viewers spent 57% more time streaming as compared to last year as every continent enjoyed double to triple-digit increases. Growth was led by the Oceania region, up a whopping 293% as Australia and New Zealand, Melanesia, Micronesia, and Polynesia tuned in en force. Europe also experienced a significant spike in viewing time, up 121%, as did South America, up 104%. North America, Africa, and Asia viewership expanded slightly less than the global average at 51%, 39%, and 12% respectively.• After dominating in previous quarters, connected TV devices lost market share in overall viewing time albeit while still growing a robust 55%. The loss for connected TV devices was decidedly smart TV’s gain, as smart TVs surged substantially more than all other devices, up 200%, to nearly double the share commanded over the past year.• Global ad demand began to rebound, up 14% in attempts and 22% in impressions in Q3 2020 after dropping significantly in Q2 in response to the COVID-19 pandemic and suspension of many sports leagues. • NFL viewers increasingly transitioned to streaming as time spent watching NFL games ran up the score by 41% year over year. Daytime games rushed to the largest increase during this time, up 63%, with nearly 70% of viewing taking place on a big screen. • On social media, North American sports leagues played catch up to rival European leagues in engagement, which revived post-shut down to thrive in Q3. North American leagues continued to lag behind pre-pandemic engagement numbers despite the NFL tallying September as the best month of the year in terms of engagements.• After a sterling Q2, news accounts on social media remained strong into Q3, and delivered 123% more posts, 107% more videos, 174% more video views, and 193% more engagements than in Q3 of the previous year. Conviva provides streaming media intelligence and analytics in real time, which enables media industry leaders and brands to make decisions relate