2020年Q2流媒体报告（英文）

1 Conviva’s State of Streaming Q2 2020 | Copyright © 2020 Conviva. All rights reserved.2020Conviva’s State of StreamingQ22 Conviva’s State of Streaming Q2 2020 | Copyright © 2020 Conviva. All rights reserved.There is nary an industry that has not seen the all-encompassing impact of COVID-19. Streaming and social media among them. Both have experienced colossal peaks and treacherous valleys in the first half of 2020. The year has also been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms. In addition, new areas explored in this report include a six-month view of growth in time spent streaming as impacted by COVID-19, expanded regional benchmarks including South America, YouTube device viewership breakdown, and how professional sports teams are socializing sports with no sports. Highlights include:• Global time spent streaming surged 63% year over year as April posted a banner month, up 81%, while May and June clocked more modest increases of 58% and 49% respectively as national shelter-in-place mandates relaxed. • Global ad demand was heavily impacted by the COVID-19 pandemic, particularly with the lack of live sports, which caused ad attempts to plummet 28% in a single quarter, comparing Q2 to Q1 2020. The United States fared slightly better, but advertising still dipped 22% over the same time period in that region.• The smart TV category enjoyed a 239% surge in viewing time as more viewers were watching natively within their smart TVs. In turn, global share of smart TV viewing more than doubled, from 7% in Q2 2019 to 15% in Q2 2020.• Connected TV devices, headlined by Roku, Amazon Fire TV, Apple TV, and Chromecast, dominated streaming viewership with a 61% spike to maintain nearly 50% share of global viewing time in Q2. The leaders in the category, Roku and Fire TV, remained neck and neck in growth, each up 63%, with 49% and 29% respective share of the category.• Television now accounts for more than a quarter of all viewing time on YouTube. While mobile YouTube viewing remains robust with 59% share, the draw of the big screen led viewing on connected TVs and consoles to grow to 27% share in Q2 2020 from 16% the prior Q2, a 69% increase. • European professional sports played much better than their North American counterparts in the first half of 2020. As sports returned to Europe, social engagements increased by 64% in June as compared to their 2020 low in April. Conversely, social engagements for North American professional sports bottomed out with their year low in June, down more than 71% from January, with the return of NBA and MLB slated for late July. • A notable bright spot for North American leagues on social media was the NFL Draft in late April, as the NFL teams surpassed NBA teams in total engagements for the only time during the year. • Str