2023H1电商行业报告

••••••••••••••目录•17.222.021.222.921.022.922.8-11.8%1.5%23.0%4.2%-0.7%0.2%8.2%2020H12020H22021H12021H22022H12022H22023H14.35.45.05.85.46.56.113.9%14.9%15.6%6.8%8.4%12.8%11.2%25.2%24.6%23.7%25.2%25.9%28.4%26.6%2020H12020H22021H12021H22022H12022H22023H11055126357978725003农村居民城镇居民2022H12023H1••••493.9589.0512.2593.6595.245.8%19.1%3.7%0.8%16.2%2021H12021H22022H12022H22023H1()104.6107.2108.3109.0109.5110.6202301202302202303202304202305202306•1.61.92.11.125.7%18.6%9.8%16.0%2020202120222023H1--•••1149.5221.2144.5231.6251.253.8455.42024Q1••••459146562022H12023H15877772022H12023H130542022H12023H1121782022H12023H1•➢➢➢78.6%72.5%21.4%27.5%2022H12023H1交易服务在线营销服务及其他服务2023H127.4%33.2%40.7%37.5%2.5%1.5%9.5%5.7%19.9%22.2%2022H12023H1运营利润研发费用管理费用营销费用营收成本•••➢➢➢➢•••52.3%51.6%38.4%36.5%9.3%11.7%2022H12023H1其他服务（含电商）直播业务线上营销服务•••••••••••••••••••••••••••••••••••••••••••••••••••美团闪购京东到家饿了么淘鲜达盒马鲜生叮咚买菜朴朴超市销售额同比增速•••••••➢➢➢•••••••••••••••••••••