2023年健康与健身应用市场洞察报告

⮇冫2023䇗⪓杷⢹䉔┚⢹骱䈒榫䄬㏜辑朆┚⹩⴬飊ⲡ⢹䉔┚⢹骱 䈒榫䄬㏜嬼㴕© 2023 Sensor Tower Inc. - All Rights Reserved䥊⼔䬠❠2022䇗⪩◇App Store⽰Google Play峗鷺⪓杷⢹䉔┚⢹骱䈒榫䄬㏜氳岑䈲⮇冫♔⹖2023䇗⢹䉔┚⢹骱䈒榫䄬㏜㷤僷ն⪭╈ⴎ䦮⪓杷┘⺱䄬㏜⢹䉔┚⢹骱䈒榫┖鰉ꄈ⽰䷅⪍飊ⲡ懷ꠅ⢹䉔┚⢹骱䈒榫┖鰉唚⽰䷅⪍唚♔⹖㜍鼨⹠车ら辑朆ն䥊⼔⪩嫱⢹䉔┚⢹骱䈒榫䇯⼔䤸科飊ⲡ⮇◸㜍鼨䈒榫懷ꠅ䇯⼔碜免ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨⢹䉔┚⢹骱䈒榫⹠车ら氳䡗Ⱶ篺뀰նSensor Tower ☮篸/陱伺 ˒2© 2023 Sensor Tower Inc. - All Rights Reserved☮篸/陱伺 ⪓杷⢹䉔┚⢹骱䈒榫䄬㏜䔅鈾 ⪓杷懷ꠅ⢹䉔┚⢹骱䈒榫⽰㜍鼨⹠车ら ⪓杷⢹䉔┚⢹骱䈒榫䇯⼔䤸䷒飊ⲡ 勆❇⮇冫ABISHKKING ꄆ憠䰕金     ⽬录3© 2023 Sensor Tower Inc. - All Rights Reserved4⪓杷⢹䉔┚⢹骱 䈒榫䄬㏜䔅鈾© 2023 Sensor Tower Inc. - All Rights Reserved50☛10☛20☛30☛FApple StoreGoogle Play⪓杷⢹䉔┚⢹骱䈒榫䇗䈲┖鰉ꄈ飊ⲡ ⹨亍⫦橻䗯氳䏆⿏2020䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ朅奃㘍Ꝛ鲤50%狰滭27☛埠⮡ⷧ⺒╯僄ն ꣮浔亍⫦橻䗯䏆⿏氳⬵䍐2021䇗⽰2022䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ㏰僗䢦㍑蛽⛙☱냖◇橻䗯⯥姢䇖ն것阞2023䇗⢹䉔┚⢹骱䈒榫┖鰉ꄈꄆ鲮┕ⶍ鵠鷺ն⪓杷⢹䉔┚⢹骱䈒榫 ┖鰉ꄈ☱飃橻䗯⯥姢䇖⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯科ն 陱伺2023䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊© 2023 Sensor Tower Inc. - All Rights Reserved60☛紇⩕7☛紇⩕14☛紇⩕21☛紇⩕28☛紇⩕35☛紇⩕FApple StoreGoogle Play⪓杷⢹䉔┚⢹骱䈒榫䇗䈲⫂顔䷅⪍飊ⲡ 2018䇗舘2022䇗⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍⟊䧏냖鵮㘍Ꝛ2019䇗舘2021䇗䷅⪍㘍Ꝛ曎⮇⮷鱳⮽43%յ50%⽰33%ն 2022䇗⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍鱳ⷧ⺒亍냖28☛紇⩕⪭╈Apple Store䇖⺐顈昦▽飃鲋80%氳䷅⪍ն것阞2023䇗⪓杷⢹䉔┚⢹骱䈒榫䷅⪍簒簘㘍Ꝛ狰滭33☛紇⩕ն⪓杷⢹䉔┚⢹骱䈒榫 ䷅⪍☱⟊䧏냖鵮㘍Ꝛ⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗䷅⪍╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊© 2023 Sensor Tower Inc. - All Rights Reserved埫孙⽰◘孙佭⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜僄냖氳䄬㏜┼╄䄬㏜顈昦▽⪓杷鲤60%氳⢹䉔┚⢹骱䈒榫┖鰉ꄈն 2022䇗䥽┊紇孙䄬㏜⢹䉔┚⢹骱䈒榫┖鰉ꄈ鴬ⲡ㘍Ꝛ11%舘4☛埠┖鰉ꄈ♷겜☳2021䇗氳14%┕ⶍ舘2022䇗氳17%ն䥽紇⢹䉔┚⢹骱䈒榫 ┖鰉ꄈ♷겜僗䢦ⶍ냖7⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜飊ⲡ%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%埫孙◘孙⴮紇䥽┊紇孙ꪝ孙╈┱㛻嬤孙⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯科ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊© 2023 Sensor Tower Inc. - All Rights Reserved⴮紇佭⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍僄냖氳䄬㏜2018䇗舘2021䇗飃鲋50%氳⪓杷⢹䉔┚⢹骱䈒榫䷅⪍全舅院䄬㏜ն 2022䇗⴮紇䄬㏜⢹䉔┚⢹骱䈒榫䷅⪍鲽┉塠㘍Ꝛ32%鶹鲤17☛紇⩕ⶭ⪓杷⢹䉔┚⢹骱䈒榫䔅䷅⪍氳59%ն⴮紇⢹䉔┚⢹骱䈒榫䷅⪍僄냖┦侁蜷㘍Ꝛ8⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜飊ⲡ%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%⴮紇埫孙◘孙㛻嬤孙䥽┊紇孙╈┱ꪝ孙⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊© 2023 Sensor Tower Inc. - All Rights Reserved0紇⩕5☛紇⩕10☛紇⩕15☛紇⩕20☛紇⩕紇㎁埫孙䥽紇╈㎁(㛻ꡯ)仼儗┱⶟◘╈┱╈㎁⺐徦ꮑ㎁9⪓杷╚金䄬㏜⢹䉔┚⢹骱䈒榫⫂顔䷅⪍⹩⴬飊ⲡ紇㎁յ䥽紇յ┱⶟◘ ⹖╈㎁⺐徦䷅⪍㘍Ꝛ2022䇗紇㎁⢹䉔┚⢹骱䈒榫⫂顔䷅⪍朅奃㘍Ꝛ32%飃鲋15☛紇⩕䡗╙⪓杷⢹䉔┚⢹骱䈒榫䷅⪍僄냖氳⶝┉䄬㏜ն 2022䇗䥽┊紇孙յ┱⶟◘⽰╈㎁⺐徦䄬㏜⢹䉔┚⢹骱䈒榫䷅⪍㘍Ꝛ⺱劫侁蜷㘍Ꝛ曎⮇⮷鱳⮽22%յ16%⽰18%ն⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊+%+%+%+%+%+%-%+%+%© 2023 Sensor Tower Inc. - All Rights Reserved10懷ꠅ⢹䉔┚⢹骱䈒榫⽰㜍鼨⹠车ら© 2023 Sensor Tower Inc. - All Rights ReservedվSweatcoinտ氨걵⪓杷 ⢹䉔┚⢹骱䈒榫┖鰉唚2022䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉唚⽰䷅⪍唚Top陱伺丘䩺