2022年第4期（12月）（英）

DECEMBER 2022 No. 4Tencent, video games, the metaverse and diversity: an insider’s viewp. 10Fashion forward: pioneering African designer eyes luxury brands marketp. 14Why it's important for Africa to focus on vaccine development and manufacturep. 26Brazilian agri-tech startup JetBov digitizes farm management with dividends for cattle farmers and sustainability p. 20Dear Readers,We are pleased to inform you that from January 2023, the WIPO Magazine will be moving to a digital-only format. This move will enable us to provide you with a more regular stream of content on topical issues relating to IP, innovation and creativity. It is also in line with the Organization’s commitment to reduce its carbon footprint.Please sign up for your digital version of the WIPO Magazine at: https://www3.wipo.int/newsletters/en/#wipo_magazineTable of Contents2 GII 2022 explores the future of innovation-driven growth 10 Tencent, video games, the metaverse and diversity: an insider’s view 14 Fashion forward: pioneering African designer eyes luxury brands market20 Brazilian agri-tech startup JetBov digitizes farm management with dividends for cattle farmers and sustainability26 Why it's important for Africa to focus on vaccine development and manufacture32 Green trademarks and the risk of greenwashing 38 Arbitration and mediation: resolving patent licensing disputes in the world of standardized technology44 Copyright piracy and cybercrime: enforcement challenges in IndiaCover images: Left to right: Courtesy of Tencent; Adene Sanchez / E+ / Getty Images; Courtesy of Taibo BacarMain image: Daniel Quiceno / Unsplash Acknowledgements:10 Ryszard Frelek, Division for Transition and Developed Countries, WIPO 14 Loretta Asiedu, Division for Africa20 Isabella Pimentel, WIPO Brazil Office 26 Edward Kwakwa and Jhon Carmona, Global Challenges and Partnerships Sector, WIPO32 Marcus Höpperger, Department of Trademarks, Industrial Designs and Geographical Indications, WIPO44 Xavier Vermandele and Thomas Dillon, Building Respect for IP Division, WIPO December 2022 / No. 4WIPO MAGAZINEEditor: Catherine Jewell© WIPO, 2022Attribution 4.0 International (CC BY 4.0)The user is allowed to reproduce, distribute, adapt, translate and publicly perform this publication, including for commercial pur-poses, without explicit permission, provided that the content is accompanied by an acknowledgement that WIPO is the source and that it is clearly indicated if changes were made to the original content.Adaptation/translation/derivatives should not carry any official emblem or logo, unless they have been approved and validated by WIPO. Please contact us via the WIPO website to obtain permission.When content published by WIPO, such as images, graphics, trademarks or logos, is attributed to a third party, the user of such content is solely responsible for clearing the rights with the right holder(s).To view a copy of this license, please visit https://creativecommons.org/licenses/by/4.0/2December 2022