2022年第1期（3月）（英）

MARCH 2022 No. 1From idea to industry: amplifying the voices of the next generationp. 7Trademarks in the metaverse p. 30Barnacle-inspired glue helps stem rapid blood lossp. 19Photography, Indigenous communities and climate action p. 41The youth of today are an incredible and largely untapped source of ingenuity and creativity. Their fresh perspectives, energy, curiosity and “can do” attitude, not to mention their hunger for a better future, are already reshaping approaches and driving action for innovation and change. World Intellectual Property Day 2022 (on April 26) is an opportunity for young people to find out how intellectual property (IP) rights can support their goals, help transform their ideas into reality, generate income, create jobs and make a positive impact on the world around them. With IP rights, young people have access to some of the key tools they need to advance their ambitions.For more information, check out the World Intellectual Property Day 2022 web page at www.wipo.int /ip-outreach/en/ipday. Get involved. Why not organize a World Intellectual Property Day 2022 event in your local community? Join us on Twitter (#worldipday), Facebook (www.facebook.com/worldipday) and Instagram (@wipo_ompi) and share your ideas and views on IP and how you and other young people are innovating for a better future.Table of Contents2 Now’s the time for young people to switch on to intellectual property7 From idea to industry: amplifying the voices of the next generation13 Building a better future with recycled plastic19 Barnacle-inspired glue helps stem rapid blood loss24 Isabella Springmuhl brings inclusive Guatemalan designs to the fashion world30 Trademarks in the metaverse34 How the boy band BTS is using IP to build its legacy39 Photography, Indigenous communities and climate action 45 Developing and protecting your online brand: tips for the new entrepreneurEditor: Catherine JewellCover images: Left to right: Courtesy of Ashwini Deshpande; goldhafen / iStock / Getty Images Plus; VectorStory / iStock / Getty Images PlusMain image: © Joanderson Gomes de Almeida Acknowledgements:26 Oswaldo Girones Jorda, Division of Latin America and the Caribbean, WIPO30 & 45 Marcus Höpperger, Brands and Designs Sector, WIPO36 Marcus Höpperger, Brands and Designs Sector, and Paolo Lanteri, Copyright Law Division, WIPO41 Wend Wendland and Anna Sinkevich, Traditional Knowledge Division, WIPO© WIPO, 2022Attribution 4.0International (CC BY 4.0)The user is allowed to reproduce, distribute, adapt, translate and publicly perform this publication, including for commercial pur-poses, without explicit permission, provided that the content is accompanied by an acknowledgement that WIPO is the source and that it is clearly indicated if changes were made to the original content.Adaptation/translation/derivatives should not carry any official emblem or logo, unless they have been approved and validated by WIPO. Please contact us via the WIPO website to obtain permissi