Newzoo+中国博彩游戏监管报告

Analyzing the Consumer and Market Impacts of Chinese Games Market PoliciesNovember 2022© Newzoo 2022The regulations come at a time when China’sgamesmarket—thelargestintheworldbyspendingandplayernumbers—isreachingunprecedentedheights.China-basedgamecompanies have grown to be among the largest inthe world and are brimming with talent.Prompted by regulations in their home market,these companies have invested in (and expandedinto), with notable successfrom’sand’sMeanwhile, non-local game companies are hopingto tap into China’s massive games market but arestrugglingwiththeunpredictableregulatoryenvironment.In this report, we summarize the regulations fromthepastdecade,highlightkeylearningsfromChina-basedcompanies’internationalstrategies,andidentifyopportunitiesforinternationalcompanies looking to enter China.AlthoughyounggenerationsinChinatypicallyenjoy and accept gaming, the media, government,and older generations—especially parents—oftenlabel games asthat negativelyinfluencesyoungpeople.InAugust2021,theChinese government released strict regulations tolimit play time for gamers under 18 years old,aiming to.These 2021 regulations were the latest in a long listof governmental efforts to controland.However,theinconsistentimplementationandenforcement of many policies have left China’sgames market in a state of. Manyregulationsarenotstandardized.Othersareimplementeddifferentlyfromtheirinitialannouncements,leadingtosubjectivedecision-makingbyenforcers.Localinterpretationsofregulations can also differ.,wheremanygamesoperatewithoutofficial licenses.China remains the world’s biggest games market by revenues and players in 2022, but regulatory challenges remain 2of 2022’s global games market revenues will come from China.– China Market Analyst– Mobile Market Lead– Lead Analyst Games– Market Analyst & Writer– Editor in Chief– Lead Visual DesignerSource: ©Newzoo | Global Games Market Report | November 2022Timeline & Key Developments5Regulations on Minor Protection6Regulations on Game Licenses9Unregulated Areas Across Mobile, Console, PC, and More12Regulations on Live Streaming16Compliance and Self-Regulation 20Live Game Strategy21Overseas Expansion22Overview of Approved Imported Games in China25Opportunities for International Developers26© Newzoo 2022Timeline, key developments, and unregulated areas across platforms© Newzoo 2022Since the early 2000s, the Chinese government introduced increasingly strict regulations to control China’s games market5Due to organizational restructures, the Chinese government from March to December 2018.The government introduced the first official rule for online games, requiring to acquire licenses to operate.Since 2000, the fast-growing games market drew the Chinese government’s attention to potential negative influences of gaming addiction among young people in China.•In 2000, the government in China.•In 2002, it requested that (at the time PC)before publishing.•From 2005 to 2007, the government asked large game companies to devel