数字青年新消费洞察报告


 
%# !$ "
?nakM8)L+m,[8);LA$8)+LEHd@.0 :LJ/ZXf> YLWKC0m,UQ0iL"%<f`L\1_cGem,[ZX^FL'_I0;L9T<-P+HDLI<]gl`27Lh=3 R48(85!#RNSjbN85&OB*8)m,[L_I6V8);Lm,[L:]gUzdeMYq?p J6y;i7;NA/jh)9brB; hX4tO(]uR@5bH% Khf)9-_nV$\>SWdebJ6y;ND;*hby;i &Nc"
:b1hip C.deq?SWC.g< ) {N8J6y;iJ6$l_bGI 9_y;iJ6$`Z0PWNxsy;iJ6$^3b=Q*2y;iLb[p\>)FkvM+p C.deMYSWC.mabdeMY#,w'odY5JE!TY
#P R E S E N T A T I O N " "!" OqG;I%mdYpA'•AE7pA >!_ePj/"*•AG;pA!_ePj/"*•pAYa^K2Wj/ 
ikE7H)R@X.U*G;Z(Yd1`\JYmdfV`•AE7+7^o6rj"*3Q:n
*•AG;pA_)L@9\Shik*0Q
•G;pA_)=bF\ 5(4TC[?],D<YShB#M
YpA$NgkbF\ 5 
pAa^K2W
E7a^K2W



*&-**&$8\lcSh*
CNNIC

 AE7pA_)L@9\ShR@7J4)I.>C8G0,•2$4)I.=(:
%BC>0+/,2$1!0,&63-*•4)I.C"E#*;C:
 
F<ED:
*E,* ,•'*@*;54)I.>:H 
95?A;CH
**CNNIC  ! ;YW-JL,9NLJW-,9J(LGW-•A0GLK!E/?GLK@DP7*W-J(NL•-7*W-M G8)(L9UR$,9*•-7*W-M G)!E7R$7*W-8)(L9UXW-8)(L9U•NLT3OF3"3163VH3IC2BQW-+OF.5GS>•7*W-:L=G%#L=7*W-&<R$
7*W-'&<
*
L=7*W-&<
4'7*W-&<

* CNNIC
Fsp7P=4_    








    R% >3n k"_ [YdK W&* l^; <]0b Wtu $9i"JjL=4p7)=4NI/BPJjLDfvG6!<]0bWtu$9i"P`MT"=4p7WIe8Cv.HQc<0g5UX#/B@mv=4p7SE(=4NI??qq<]$9i"Ap7P/7:,=4p7\)2VJjL*
TGI= /


 


HQc<0g5->Zh arZho+1'7:,p7\ O@mGif5=1Z46%NeHE;%00.20.40.60.811.2       
 
[18,24][25,35] 3P2NU3PV).ECXP=1Z462NU=1#j>02B@8V)U=17&JNIbYB-Fgp 2NU($/RK`LajV)Up >02B@8(TAc?g<W,]>0d"9_ R2NU\M^j


"9_ >0d<W,]p V)UP=1NID*[(SNISbYQh+(TAc\M^j111 112 114 118 124 129 132 133
  5:'f5U!5k$/RK`L 3f5UOAc3f5UOAc
$P R E S E N T A T I O N!# #"# 

<_].NHF1\IJ9)ZKHBZ].N#E((=(!HDCF1<L49)].SXPWV?H:/[Y<LQ 0+36O,NFUPW4-2;>7$M"'&H9)R &%*E9)].HV?FU9)].HSE].AJ^G@TJTP58Tg§ „Wz sH slV 9= ‘% <Go:Q:hz sH$fP—\Cujrpz¨cp  sHz•utFuj(ªLez«Wd §¢'vXz)v+@?!‹‡0"pSz NžŠup  sHztq
z\C¥M‰(+@‘{lVw€“–2œ’¦
#7

z\C¥M‰(+@‘{R’4nGo‚2œ’¦p  sHzW>!‹‡LezDrU*)\C¥M‰(Ÿ z^Q(ª£& ŽT£&m˜z;_.›Œ™z…k_¡Wdz538`/\C¥M‰(JtF¤im˜O¢'Šš1Yy• aZŸ!‹‡’¦]CB(¡[EWƒj4z





 

Goujˆ©6|”~bž4,™4x4nw’R’†AlVw€\C¥M‰(‘{}’¦2œ-I+@0K]œhKR6s%qhK&LI'šF‚)>!qds Š.@[R6"qdVHS?šF;8€hKsg”X˜‰o|/hK&&YhK[YVV››p S?šFhKomS?šF‚)hK€g”n‘2
%<bW