数字化医疗：本地挑战、全球机遇（英文版）

November 2015 Independent Technology Research Report DIGITAL HEALTHCARE Important disclosures appear at the back of this report GP Bullhound LLP is authorised and regulated by the Financial Conduct Authority Local Challenges, Global Opportunities Digital technology is coming of age in the healthcare sector Governments, insurers, employers and most importantly patients and their physicians recognise that digital technology is the key to meeting the challenges of healthcare provision in the 21st Century. The most relevant and exciting digital services and applications are being developed by fast growing SMEs. Healthcare systems worldwide are facing unprecedented challenges Global healthcare spend accounts for 10.6% of GDP. Spend is forecast to grow more than 5% annually to 2018 as the global proportion of those aged over 60 increases from 12% in 2013 to 21% in 2050. The nature of the challenges faced varies across national markets, but the impetus for new models of healthcare is clear globally. Digital enables transformational models of admin, funding and care Cloud software, smartphone applications, online marketplaces and data analytics are established technologies that the healthcare sector is only now embracing. They are key as healthcare seeks to become more efficient and patient centric, paying for outcomes delivered and with much care and treatment provided remotely. B2B models are best placed – but sales strategies must be multifaceted Digital healthcare companies selling to, or partnering with, enterprise level clients will be the winners in the medium term. SMEs must sell in at the board and departmental, national and local level to maximise their chances of success. SMEs must be healthcare experts as well as digital natives Healthcare is incredibly complex – from heavy regulation to labyrinthine decision making to multi-layered payment systems. The most successful in the space will be those who embrace the complexity and thrive on it. Investment is gaining momentum - Q3 2015 was a record quarter $1.5bn was raised by digital healthcare companies in Q3 2015. US companies continue to account for the majority of funds raised in the sector, but there is also a vibrant earlier stage community of European digital healthcare companies. M&A volumes are increasing steadily, driven by interest from a wide variety of strategics. CHRIS GRAVES chris.graves@gpbullhound.com UK: +44 207 101 7577 HARRIET ROSETHORN harriet.rosethorn@gpbullhound.com UK: +44 207 101 7591 Digital Healthcare – Local Challenges, Global Opportunities Page 4 of 44 Table of Contents Introduction – The Global Healthcare Market .......................................................................... 5 Digital Healthcare and the Trends Shaping it ........................................................................... 7 The rise of the smartphone ...............................................................