2019上半年消费者互联网市场报告（英文）

Strictly private and confidentialImportant disclosures appear at the back of this report GP Bullhound LLP is authorized and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRAConsumer Internet Market PerspectivesH1 20192Consumer Internet perspectives – Executive Summary▪GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to category leaders with a focus on consumer internet globally ▪We publish our inaugural Consumer Internet market report to provide quantitative insights into public and private market valuations across the transaction spectrum, and qualitative insights into company business models, technology and customer trends▪Based in our London office, Alessandro Casartelli heads up our Consumer Internet practice which has completed over 20 transactions▪We also feature many of the leading Consumer Internet companies & CEOs across sectors which we find interesting at the moment given the complete transition to digital, the increasing importance of User Experience and the emergence of online companies transforming the Retail, Real Estate, Mobility, Travel & Hospitality sectors. ▪Several of our recent Consumer Internet advisory transactions and investments are showcased belowPrivate PlacementPrivate PlacementSold toSold toSold toInvestment fromInvestment fromSecondary placement3Key Sector TakeawaysRecent Consumer Internet Transaction TrendsPublic Market Consumer Internet AnalysesConsumer Internet CEO CommentaryAppendix A: Consumer Internet Public Comparables by Category123465Key Consumer Internet MetricsAppendix B: GP Bullhound Consumer Internet Report Overview, Credentials & Team 74Digital Classifieds undergo new wave of corporate activity1A new ecosystem in Residential Real Estate and Hospitality Management3A transformational year for the large mobility companies4Online fashion goes through next stage of innovation2Current trends in Consumer Internet5•We are in a new phase of online fashion, where the focus has moved beyond just improving the offline market experience (more choice, convenience, better prices), to build businesses fit for today’s radically changed consumption patterns•Online players are advantaged by having access to large, deep datasets on consumers, and can apply analytics to make better decisions and gain a competitive advantage. AI can be used to predict consumer behavior and inform merchandising decisions, and lead to hyper-personalisation when combined with product, brand positioning, advertising content - increasing customer engagement, satisfaction and loyalty•Change in consumer attitude and efforts by online players to increase the levels of trust in their platforms has led to an increase in popularity for resale marketplaces and rental models – a number of successful players worldwide have raised significant amounts of money from growth investors and in IPOs•Finally, the rise of influencers has driven the emergence of a new breed