报告：新冠病毒后加速旅游业创新（英文）

Accelerating Travel Innovation After CoronavirusCAROLINE BREMNERNot to be distributed without permission.The data included in this document is accurate according to Passport, Euromonitor International’s market research database, at time of publication: November 2020 CONNECT WITH US© 2020 Euromonitor InternationalAccelerating Travel Innovation After Coronavirus Caroline Bremner Head of Travel Research © Euromonitor International1 IntroductionSending out a global sos2 Global overviewUnimaginable impact on destinations and communities The Great Reset: From tragedy to hope Corporate fall outConsumer sentiment shake-upTravel sos for a sustainable recovery8 Europe Europe faces its darkest hour since post-warBans, masks and border closuresValue-driven mindset to build back betterHolistic system approachInnovating out of the crisisImmersion in nature for mental wellbeingNordics: The leader of the sustainability pack16 The Americas A perfect stormTravel in meltdownInnovation: Seamless for safetyContents v21 Asia PacificDecade of dynamism brought to a haltStealing a march on recoveryDigital-first innovation26 Middle East and Africa Triple shock Long, hard times aheadInnovation for covid proofing31 Key takeaways32 How Can Euromonitor International Help?vi © Euromonitor International© Euromonitor InternationalSending out a global sosTravel and tourism experienced an existential crisis in 2020 due to Coronavirus (covid-19). Being covid-19-ready quickly transformed into the new normal, with travel businesses doubling down on hygiene protocols, social distancing measures and providing a customer-centric approach to kickstart recovery. Innovation is taking multiple forms as digitalisation and sustainability accelerate. New source markets, consumer segments, business models and alternative revenue streams are just some of the strategies being explored to ensure survival. Drawing on Euromonitor International’s bank of innovation concepts across 100 countries, we review how the travel industry has jumped on innovation as a way to survive the seismic impact of Coronavirus that brought global travel and tourism to an abrupt halt in 2020. Responding to the global travel sos, Euromonitor International highlights best practice — from the most technologically advanced to the most simple of solutions — to help get businesses and communities back on their feet. Travel Innovation after CoronavirusIntroductionSource: Euromonitor International© Euromonitor InternationalUnimaginable impact on destinations and communities Since the World Health Organisation declared covid-19 a global pandemic in March 2020, the world has witnessed the collapse of travel and tourism, as bans and restrictions were imposed by governments in an attempt to control the spread of the disease. Last year, it was unthinkable that there would be zero international travel. Demand hit an all time low in April and May 2020 when most regions were in lockdown and consumers were told to stay at home. The si