2020中国老龄化社会潜藏价值——产业价值篇

123CHAPTER 1第一篇章REVISITING SENIORS IN CHINA重新“遇见”中国的老龄化群体Oct. 2019CHAPTER 2第二篇章THE HIDDEN VALUE AND POWER潜藏的商业价值和影响力Jan. 2020CHAPTER 3第三篇章UNLOCKING THE SILVER ECONOMY银发经济的基本盘和新常态Mar. 2020CHAPTER 4第四篇章SHARING PERSPECTIVES FROM EXPERTS ACROSS INDUSTRIES各界共谈银发经济，探索解决方案Sep. 2020EPILOGUE番外PASSING ON THE WISDOM OF A GENERATION他们走过风雨，他们依然年轻Dec. 2020DISCOVERING THE “HIDDEN TREASURE” IN THE SENIOR MARKET我们发掘中国老龄化社会的潜藏价值The Seniors in China: The “Hidden Treasure” Report Series is produced by Wavemaker, containing 4 chapters and 1 epilogue. The chapters will be released one by one, giving a holistic view of what urban seniors in China are like, why they are important and valuable, and how brands can unlock potential and co-create solutions together. This is Chapter 4 of the report series.蔚迈发布的《中国老龄化社会的潜藏价值》系列报告，共分为四个篇章和一篇番外，将逐一发布，以全面详尽地分享我们对于中国城市老龄化群体的解析和主张，以及与多个行业的企业共创的观点与解决方案。此为系列报告的第四篇章。4CN 中文EN 英文IN CHAPTER 1, RELEASED IN OCT. 2019第一篇章于2019年10月发布IN CHAPTER 2, RELEASED IN JAN. 2020第二篇章于2020年1月发布IN CHAPTER 3, RELEASED IN MAR. 2020第三篇章于2020年3月发布CN 中文EN 英文CN 中文EN 英文TRUE DEPICTION OF SENIORS IN CHINA中国老龄化群体的真实风采BOOMING SILVER ECONOMY & CORE NEEDS BEHIND IT蓬勃的银发经济及其背后的核心需求ESSENCE BEHIND NEEDS & BEHAVIOURS:SENIORS’ CORE & EVOLVED VALUES银发经济的关键：价值观基本盘和新常态We segmented seniors in China into three different generations and revealed their objections to being characterized as the “old”首次定义和划分了三个代际，揭示了他们他们不愿做传统定义“老人”的“倔强”We estimated the strong annual spending power of senior citizens and elaborated on the four core needs behind the silver economy预估了中国城市老龄化群体的超高消费力，解析了催生银发经济的四大核心需求We delved into seniors’ value system, uncovering the unwavering core values as well as the evolving new normal深入到老龄化群体的价值观，探究改变不了的基本盘，以及随时代演进的新常态2020 is a meaningful year. The sudden epidemic has accelerated our journey to the new normal, and instantly pushed digital technology and smart cities into real life application. In 2020, the seniors have become new growth consumers, and the opportunities of the silver economy are gradually emerging. The seniors will be the first generation to experience digital transformation, leading to the rise of the silver economy, industrial cooperation and prosperity. We are uncovering insights into the power of the silver economy as the seniors look to create a promising future. This future will not only benefit these seniors, but also the wider Chinese society.CHAPTER 4 – FOREWORD第四篇章 – 写在前面的话2020，是意义非凡的一年。突如其来的疫情加速了新常态的发生，一瞬间使数字科技和智慧城市融入了生活。2020，也让银发群体成为了新增长性客群而受到关注，银发市场的机遇也逐渐拨云见日。我们沐浴在加速数字转型的环境中，将见证在中国速度之下，银发经济的崛起，以及产业的合作与共荣。我们正在一起推动着银发经济的发生，创造着值得期许的未来。而这未来，不仅将使银发群体受益，更是我们自己。56The silver economy is just about to rise: Today we see senior consumers more as passive, cared for and guided by others. There is significant volume of unsatisfied demand, leading to a serious imbalance between supply and demand in the market. Therefore, the silver market is still in its infancy.银发经济正要悄然崛起：今天我们看到的银发群体，更多做为被关爱者，存