报告：聚焦亚太地区酒店经营者

1Confidential & ProprietaryConfidential & ProprietarySojern's COVID-19 Webinar Series: A Focus on Asia Pacific for Hoteliers2Confidential & ProprietarySpeakersLina AngGM - APACJason ChiaManager of Customer Success3Confidential & ProprietaryWho We Are$13BBookings10,000+Global Customers350MIn-MarketTravellersEmpowering travel marketers through data.Built on a decade of expertise analysing thecomplete traveller path to purchase, Sojern drives travellers from dream to destination.Sojern works across airline, hotel, cruise, transportation, tourism, and more.4Confidential & ProprietaryConfidential & ProprietaryCOVID-19 - Travel InsightsWhat is the current trend?5Confidential & ProprietaryPoll Question #16Confidential & ProprietaryRegions YTD index in SearchesSource: Sojern Flight DataJakarta movement Order (10 Apr) Phuket airport close (10 Apr)Singapore Circuit breaker (7 Apr)Visaya Lockdown (26 Mar)Vietnam allowing certain Flights (28 Mar)Luzon lockdown (15 Mar) Malaysia Lockdown (18 Mar)Australia restriction (18 Mar)Hubei Lockdown (23 Jan)APAC experienced about 40% decrease in search from March onwardsGlobal Pandemic (12 Mar)7Confidential & ProprietaryFlight Searches and Bookings to Sub RegionSource: Sojern Flight Data, Flight Searches and Bookings - Jan 1 to April 19, 2020 vs Jan 1 to April 19, 2019Southeast Asia was the hardest hit with a drop of 84% in bookings volume compared to East Asia and Oceania(18 Mar) The increase in Search and Booking volume is due to Chinese/Hong Kong student from Europe heading home as the infection cases increases (17 Mar) Australian government encourage Australian to come home as other countries are closing their borders8Confidential & ProprietaryFlight Searches and Bookings to Australia, Hong Kong and SingaporeSource: Sojern Flight Data, Flight Searches and Bookings - Jan 1 to April 19, 2020 vs Jan 1 to April 19, 2019Singapore has the lowest Search and Booking Flight volume till date with the decrease of 78% and 90% respectively(16 Mar) Malaysia implementing lockdown9Confidential & ProprietaryHotel Searches and Bookings in Sub RegionOceania and Southeast Asia have experienced a decrease of 90% booking volume from late Mar onwardsJakarta movement Order (10 Apr) Phuket airport close (10 Apr)Singapore Circuit breaker (7 Apr)Visaya Lockdown (26 Mar)Vietnam allowing certain Flights (28 Mar)Malaysia Lockdown (18 Mar)Australia restriction (18 Mar)Source: Sojern Hotel Data, Hotel Searches and Booking - Jan 1 to April 19, 2020 vs Jan 1 to April 19, 201910Confidential & ProprietaryHotel Searches and Bookings in Australia, Hong Kong and SingaporeSource: Sojern Hotel Data, Hotel Searches and Booking - Jan 1 to April 19, 2020 vs Jan 1 to April 19, 2019Bookings has decreased by 90% in April onwards(18 Mar) Australia Restriction(16 Mar) Malaysia implementing lockdown(25 Jan) Hong Kong government declared the viral outbreak as an "emergency", the highest warning tier. The city's largest amusement parks, Hong Kong Disneyland Resort, Ocean Park Ho