2025港澳香氛市场发展趋势白皮书

instagramlinkedinCO-ORGANIZER | 協 辦FRAGRANCE MARKET TRENDSWhite Paper2025 港 澳 香 氛 市 場 發展 趨 勢白皮 書www.eternal.hkFRAGRANCE MARKET TRENDSWhite Paper2025 港 澳 香 氛 市 場 發展 趨 勢白皮 書第一部份 SECTION 1前 言 Introduction 1第二部份 SECTION 2市場概況 Market Overview 3第 三 部 份 SECTION 3消費者香氛使用與消費趨勢Consumer Fragrance Usage &Consumption Trends3.1 香氛使用習慣 Patterns of Fragrance Usage 53.2 香氛消費動向 Fragrance Consumption Dynamics 11第四部份 SECTION 4商業空間的香氛應用Fragrance Applications in Commercial Spaces 13第五部份 SECTION 5科技創新驅動香氛發展Technological Innovation DrivingFragrance Development 19第六部份 SECTION 6香氛產業的可持續發展Sustainability in the Fragrance Industry 23第七部份 SECTION 7受訪者基本資料Respondent Demographics 27第八部份 SECTION 8市場機遇及挑戰Market Opportunities and Challenges 29總 結 Conclusion 33鳴 謝 Acknowledgements 35參考資料 References 37全球嗅覺經濟持續發展，香氛產品在生活中的角色正由輔助性質逐漸轉變為空間應用的關鍵元素，並於不同場景中展現出愈加顯著的影響力。嗅覺作為五感中最能喚起記憶與情感的感官，隨著消費者對體驗式消費的重視提升，香氛產品已廣泛應用於家居、商業及零售等空間。市場對產品創新及多元應用的需求持續增長，進一步推動產業向高品質與多樣化方向發展。為全面掌握香港及澳門地區消費者在香氛產品的使用及消費趨勢，並深入剖析香氛於商業空間的應用及未來發展方向，本白皮書重點關注科技進步與可持續發展對產業所帶來的影響。佒佐佒何年佗月，國際香氛協會聯同新傳媒集團，針對香港及澳門地區佗余佐名受訪者開展系統性市場調查，全面收集並分析其香氛產品的使用習慣及消費行為數據。本報告旨在通過科學調研數據與專業洞察，全方位呈現香氛市場的最新動態，深入探討消費者行為及產業發展趨勢，為業界提供決策參考與未來發展方向。The global olfactory economy continues to develop rapidly, with fragrance products shifting from a supporting role in daily life to becoming a pivotal element in spatial applications. Their influence is increasingly apparent across a broad spectrum of environments. As the sense most strongly linked to memory and emotion among the five senses, olfaction is gaining growing importance as consumers prioritize experiential consumption. Consequently, fragrance products are now widely integrated not only in homes, but also in commercial and retail settings. Rising market demandfor product innovation and diversified applications isfurther propelling the industry toward higher quality and greater variety.To gain a comprehensive understanding of consumer usage and purchasing trends relating to fragrance products in Hong Kong and Macau, and to conduct an in-depth analysis of the applications and future potential of fragrance in commercial spaces, this white paper places particular emphasis on the influence of technological advancements and sustainability within the industry. In July 2025, the International Fragrance Association, in collaboration with the New Media Group, conducted a systematic market study involving 790 respondents from Hong Kong and Macau, collecting and thoroughly analyzing data on their fragrance usage habits and consumer behaviors.This report aims to deliver a holistic, data-driven perspective on the latest developments in the fragrance market, ofering in-depth insights into consumer behavior patterns and industry evolution. It is intended to serve as a valuable reference for industry professionals in strategic decision-making and in mapping future development directions.前 言IntroductionFRAGRANCE MARKET TRENDSWhite Paper2025 港 澳 香 氛 市 場 發 展 趨 勢白 皮 書第一部份 前 言SECTION 1 INTRODUCTION2第一部份SECTION1香氛產品在生活中的角色