Capgemini-商用车市场的软件定义车辆（英）

Software-Defined Vehicles for the Commercial Vehicle market Executive summaryThe software-defined vehicle (SDV) concept is perhapseven more critical to commercial vehicles (CVs) than topassenger cars because of its potential to address theCV sector’s growing operating cost pressures (arisingfrom, for example, escalating fuel prices anddriver wages).However, although the passenger car sector embarkedon its SDV transformation at least five years ago, it hasnot yet realized the expected financial and technicalreturns on its investments. This is due largely to thecomplexity of the transformation, which involvesintegrating strategic, cultural, organizational, andtechnological changes. High development costs areanother obstacle, along with the intrinsic difficulty ofcreating bug-free, safe, and compliant digital end-to-end solutions.CV companies must leverage these experiences asthey rethink their future around customers usingdigital technologies. By doing so, they can overcomenot just technical challenges (such as enablingover-the-air (OTA) updates and harnessing AI) but also critical top management challenges like transforming a prescriptive organization into an adaptive one, equipped to succeed in the volatile and highly competitive world of SDVs.By leveraging passenger car experience together withproven approaches like software-driven transformationframeworks, truck OEMs and suppliers can optimizecompany strategy, sovereignty, and – mostfundamentally – company architecture. In this way, CV companies can excel in delivering SDVs and services at scale and at the same time achieve growth.Software-Defined Vehicles for the Commercial Vehicle market 1Software-Defined Vehicles for the Commercial Vehicle marketCapgeminiTable of contents1. The increasingly complex context of the ground transportation sector ...................................................................32. The CV sector urgently needs to transition to an SDV approach ................................................................................5Multiple factors are intensifying and complicating the pressures in the mobility sector .....................................................................................................5Operational efficiency is a way to offset the operation costs and ensure that the asset is fully utilized ..........................................................................6An SDV approach is the only realistic way to manage this level of complexity ........................................................................................................................7SDVs: Our definition .............................................................................................................................................................................................................................8A software centric transformation provides major opportunities ..............................................................................