Omdia市场追踪：2025年亚洲和大洋洲游戏云平台

Publication date: 16 Jan 2025 Author(s): Liam Deane, Principal Analyst Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania – 2025 Omdia 市场追踪：亚洲和大洋洲的游戏云平台——2025 年 Omdia is not liable for any perceived changes of meaning that may occur through translation, and that for the avoidance of doubt, the original English version should be referred to for any discrepancies Omdia 不为任何翻译后可能造成的歧义负责，为避免疑义，任何意义分歧皆以英文原版为主。 Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania – 2025 © 2025 Omdia. All rights reserved. Unauthorized reproduction prohibited. Summary 摘要 Catalyst 引言 Cloud technologies are having an increasingly profound impact on the global games industry, nowhere more so than in Asia & Oceania. This Omdia Market Radar investigates how cloud platforms are becoming increasingly critical for Asian game developers and other industry players, offering not just critical infrastructure but a suite of services that extend far beyond game servers to development workflows, analytics, live operations, and more. The report serves as both a guide for companies in the games industry across Asia & Oceania to determine which cloud platforms align with their operational needs, as well as an aid to tech companies in calibrating their products to the demands of increasingly cloud-centric market conditions. 云技术对全球游戏产业的影响日益深远，在亚洲和大洋洲更是如此。本追踪报告调查了对亚洲游戏开发商和其它行业参与者而言，云平台正如何变得日益重要，除了提供关键的基础设施，还提供一整套远超游戏服务器范畴的服务，涉及开发工作流、分析、实时运营等。该报告既可以作为亚洲和大洋洲游戏公司的指南，帮助它们确定哪些云平台符合其运营需求，也可以帮助技术公司调整其产品，以适应日益以云为中心的市场环境。 The evolution of game development towards cloud-based environments is becoming increasingly marked, reflecting the industry’s need to support more flexible workflows as well as the ever-growing popularity of multiplayer and socially driven games. This latter trend is notably pronounced in Asia & Oceania, which has led the global industry shift towards cross-platform, free-to-play, and which is home to many developers specializing in these genres. Cloud services are not only facilitating the growth of live service games, but are also becoming the go-to source for a plethora of tools essential throughout the game creation process, including player matchmaking, data analytics, and security. A thorough understanding of the major cloud providers and their offerings is therefore crucial for Asian developers and tech vendors alike. 一个日益明显的趋势是，游戏开发正在向基于云的环境演变，这反映了业界需要支持更灵活的工作流程，以及多人游戏和社交游戏的日益普及。后一种趋势在亚洲和大洋洲尤为明显，亚洲和大洋洲引领了全球产业向跨平台、免费游戏的转变，并且许多专注于这些类型游戏的开发商均来自该地区。云服务不仅促进了即时在线服务游戏（又称服务型游戏）的发展，而且正在成为整个游戏创建过程中许多必要工具的首选来源，包括玩家匹配、数据分析和安全性。因此，全面了解主要云服务提供商及其产品对于亚洲的开发商和技术供应商而言都至关重要。 Omdia view Omdia 观点 Figure 1 illustrates the solutions that Omdia explored as part of this research, in addition to the highlighting capabilities analyzed. The capabilities assessed are primarily organized by function as utilized by games companies. The ability of a cloud platform to deliver in each of these areas rests on its fundamental infrastructure—capacity, reliability, regional footp