新冠疫情后的亚太经合组织创意产业报告（英）

APEC Creative Industries in The Post-COVID-19 Pandemic General Situations and Policy Responses APEC Digital Economy Steering Group March 2024 APEC Creative Industries in The Post-COVID-19 Pandemic: General Situations and Policy Responses Bali, Indonesia | 16 - 17 October 2023 APEC Digital Economy Steering Group March 2024 APEC Project: DESG 04 2022A Produced by Rully F. Sukarno (Project Overseer) Ministry of Foreign Affairs of the Republic of Indonesia Jl. Pejambon No.6. Jakarta Pusat, 10110, Indonesia Email : rullyfs@kemlu.go.id; apecindonesia@kemlu.go.id apecindonesia@gmail.com For Asia-Pacific Economic Cooperation Secretariat 35 Heng Mui Keng Terrace Singapore 119616 Tel: (65) 68919 600 Fax: (65) 68919 690 Email: info@apec.org Website: www.apec.org © 2024 APEC Secretariat APEC#224-CT-01.7 APEC Creative Industries in The Post COVID-19 Pandemic 4 Contents Executive Summary 5 Background 6 How Creative Industries Contribute to Economic Development 9 Innovation to Promote the Development of Creative Industry 16 Government Policies and Approaches in the Creative Sectors 25 Discussion and Recommendation 33 Annex 37 APEC Creative Industries in The Post COVID-19 Pandemic 5 Executive Summary The creative industry1 generates USD 2.2 trillion annually or 3% of the world's GDP. The figures are relatively low considering its potential. Data on the export-import of goods and services of the creative industry indicated that the numbers increased yearly– except for 2020 which marked the outbreak of the COVID-19 pandemic. However, in 2021, the indicators suggested an increase and even surpassing the numbers before the pandemic. It would be beneficial for Asia-Pacific Economic Cooperation (APEC) economies to understand this upward trend. This would provide an opportunity for Economies to take advantage of the potential of the creative industry in assisting their recovery from pandemic disruption and accelerate their respective prosperity. Despite its devastating impact, COVID-19 was a catalyst for numerous innovations. The lockdown and travel limitation necessitated more online/virtual interaction and consequently pushed for further digital adoption. To survive, many new business models were adopted such as online concerts; and online marketplaces; while food delivery demands were skyrocketing. Yet, some economies were still left behind in this new digital environment due to difficulties encountered within the current digital infrastructure or lack of digital skills. This final paper looks into the general situation and policy response from several economies in the creative industries prior to and during the pandemic, as well as the plan to recover post-pandemic. The paper also elaborates that the best practices in digital innovation contribute to several key enablers such as the distribution of products or market access