最新一期《爱立信消费者实验室报告》-英

Capturing the 5G FWA opportunity: A household viewericsson.com /fixed-wireless-access-for-household2Capturing the 5G FWA opportunity: A household viewContentsThis Ericsson ConsumerLab study explores the current stage of home broadband internet and delves into the status of Fixed Wireless Access (FWA) connectivity for households with both 4G and 5G. It examines consumer connectivity needs, satisfaction with existing broadband solutions and future demands and potential, as well as perceptions and views on FWA to fulfill these requirements. Unless specified, when FWA is mentioned in the study it refers to both 4G and 5G FWA households. Spanning 19 countries, this research is unique in its scale, diversity and comprehensive approach to understanding households’ internet connectivity. 02 Methodology04 Key findings05 5G FWA set to become one of the preferred types of household connectivity 07 Once proven, 5G FWA is becoming the main connectivity09 The importance of awareness of FWA capabilities and committed speeds10 Convenience is the clear advantage of FWA12 Interest in 5G FWA and willingness to pay extra varies across regions13 Six distinct segments for future uptake of FWA14 Household segments vary across regions15 FWA offers versatile positions and limitless opportunitiesMethodologyIt focuses on how various stages of home broadband internet development across different markets influence consumer choices and perceptions, emphasizing the importance of diversity and variety of needs across, and within each of these markets. The FWA opportunity is analyzed within the unique home broadband internet context in each market.3Capturing the 5G FWA opportunity: A household view19The study covers 19 countries.23K+A total of 23,700 respondents were interviewed globally.370mThe study represents 370 million households.1.2bnA total of 1.2 billion people are represented in the study.5G FWA is a growing solution for home broadband connectivity, and the markets analyzed in this research cover three FWA adoption stages. The first comprises countries with minimal or no 5G FWA (India, Nigeria, Indonesia, Brazil, Thailand, Mexico, Malaysia and Turkey). In the next stage are countries with best effort¹ 5G FWA (Canada, Germany, Japan, the Czech Republic, the UK and the Philippines). The final stage is countries in advanced stages toward large-scale, speed-based² 5G FWA rollouts (Oman, Norway, the US, the Kingdom of Saudi Arabia (KSA) and Australia).The research was undertaken online, between August and October 2023. Surveys were conducted with 23,700 respondents aged between 15 and 65, residing in households where the internet is used daily. Respondents are either decision-makers with influence on their household connectivity or with overall knowledge of internet usage by other members of their household. The study equates to a global representation of 370 million households that are home to 1.2 billion individuals.CanadaNorwayJapanPhilipp