2018中国主题公园项目发展预测

1Economics2018 中国主题公园项目发展预测China Theme Park Pipeline ReportChina2AECOMAbout Economic Services, AECOM关于AECOM经济规划服务AECOM is a global network of experts working with clients, communities and colleagues to develop and implement innovative solutions to the world’s most complex challenges. Alongside AECOM’s multi-disciplinary services, AECOM’s economic team offers strategic and economic planning consultancy services to clients worldwide. In Asia, leisure, culture and tourism development, urban regeneration, and new town development present both opportunities and challenges. Economic analysis plays a critical role in shaping strategy and identifying an appropriate positioning for these new projects.AECOM是全球领先的咨询专家团队，与不同的客户和行业伙伴合作，为世界最具挑战的项目提供创新解决方案。作为AECOM众多专业领域咨询服务之一，经济服务为全球客户提供战略和经济规划咨询服务。在亚洲，休闲、文化和旅游开发，城市更新，新城开发等项目既存在机遇同时又充满挑战。经济分析在这些项目的战略规划制定和市场定位方面发挥着关键作用。Research: Economic Services, AECOM调研:AECOM经济咨询团队Editor/编辑: Shaojin Li 李少金Publication Team /出版团队: Tsz Yin Au, Shuangping Bian, Beth Chang, Guocui Gu, Jodie Lock, Shaojin Li, Hui Long , Dan Wu, Chris Yoshii.Contacts/联系信息For further information about the content of this report and about the economics practice at AECOM, contact the following: 如需了解有关AECOM经济咨询团队以及本报告的更多信息，请联系:Chris Yoshii吉井贵思Vice President, EconomicsGlobal Director of Leisure + Culture, AisaAECOM全球休闲文化副总裁chris.yoshii@aecom.comT +852 3922 9000Beth Chang張本韻Executive Director, EconomicsAECOM经济咨询执行总监beth.chang@aecom.comT +852 3922 9000©2018年 Economic Services, AECOM3Economics前言中国主题公园在过去的二十年里发展迅速。随着中产阶级的不断壮大，以及国内交通条件前所未有的改善，国民主题娱乐需求极大增加。为此，中国各地规划建设了大量的主题公园以应对该需求。本报告重点介绍了主题公园行业历史和未来趋势，以及行业增长情况，旨在让读者能更好了解中国现有和未来的主题公园规模及特点等。PrefaceTheme parks have been developing rapidly over the last twenty years in China. Demand for themed entertainment products is increasing significantly as the middle class population expands and the improvements of transportation occur at unprecedented rate. In response, governments and developers are planning to develop more theme parks nationwide. This report highlights historic data and future trends, as well as in industry growth. This report helps industry participants to understand the scale and characteristics of the current supply and future pipeline of theme park development in China.CHRIS YOSHII吉井贵思Vice President, EconomicsGlobal Director of Leisure + Culture, AisaAECOM全球休闲文化副总裁BETH CHANG張本韻Executive Director, EconomicsAECOM经济咨询执行总监4AECOMAbout This ReportDefinition of Theme parkDrawing on decades of experience in the themed entertainment sector, AECOM defines the meaning of theme park as follows:A theme park is a type of amusement park in which landscaping, buildings/structures, man-made attractions (rides, games, shows), and activities that are based on one or more unifying theme. A theme park is a gated area requiring an entry ticket and may be indoor, outdoor, or a combination of both. They are tangible, stationary and built for long-lasting operation, often featuring multiple zones with distinct storylin