2023年全球移动电商应用市场洞察报告

˒ ⮇冫2023䇗⪓杷燰ⲁ榾ら 䈒榫䄬㏜辑朆┚⹩⴬飊ⲡ2023䇗燰ⲁ榾ら 䈒榫䄬㏜嬼㴕| © 2023 Sensor Tower Inc. - All Rights Reserved2Sensor Tower ☮篸/陱伺䥊⼔䬠❠2022䇗⪩◇App Store⽰Google Play峗鷺⪓杷燰ⲁ榾ら䈒榫䄬㏜氳岑䈲⮇冫♔⹖2023䇗⪓杷燰ⲁ榾ら䈒榫䄬㏜㷤僷ն⪭╈ⴎ䦮⪓杷┘⺱䄬㏜燰ⲁ榾ら䈒榫┖鰉ꄈ飊ⲡ懷ꠅ榾ら䈒榫┖鰉唚⽰孨餠榫䢓唚♔⹖㜍鼨⹠车ら辑朆ն䥊⼔纺扦╈㎁燰ⲁ榾ら⭴宿颂鷺⪩嫱懷ꠅ⭴宿榾ら䈒榫⹖⪭榫䢓槇⥽璡ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨⭴宿榾ら䈒榫氳䡗Ⱶ篺뀰նSensor Tower Copyright Reserved 20233泘䎓02 - ☮篸/陱伺 04 - ⪓杷燰ⲁ榾ら䈒榫䄬㏜䔅鈾 07 - 懷ꠅ榾ら䈒榫┚㜍鼨⹠车ら辑朆 13 - ╈㎁榾ら䈒榫⭴宿飊ⲡ 17 - ⪓杷榾ら䈒榫䇯⼔䤸䷒飊ⲡ 21 - 勆❇⮇冫SHEIN & Temu 26 - ꄆ憠䰕金SECTION ONE⪓杷燰ⲁ榾ら䈒榫䄬㏜䔅鈾Sensor Tower Copyright Reserved 202350☛20☛40☛60☛80☛FApple StoreGoogle Play⪓杷燰ⲁ榾ら䈒榫 ┖鰉ꄈ䧏簘㘍Ꝛ2022䇗⪓杷燰ⲁ榾ら䈒榫┖鰉ꄈ╙59☛埠注㵒2021䇗㘍Ꝛ7.1%ն⪭╈65%氳燰ⲁ榾ら䈒榫┖鰉ꄈ全舅Google Play䇖⺐ն 것阞2023䇗⪓杷燰ⲁ榾ら䈒榫┖鰉ꄈ簒簘㘍Ꝛ鱳⮽65☛埠ն⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊⪓杷燰ⲁ榾ら䈒榫䇗䈲┖鰉ꄈ飊ⲡ .%.%.%.%.%Sensor Tower Copyright Reserved 202362018䇗舘2022䇗➣粬事յ㎻繰⪭յ葏㎁璡埫孙䄬㏜燰ⲁ榾ら䈒榫┖鰉ꄈ䧏簘䵕ⶍն㏇橻䗯氳䫠ⲁ┖2020䇗埫孙燰ⲁ榾ら䈒榫朅奃㘍Ꝛ27%舘13☛埠2022䇗狰滭14☛埠ն 2021䇗ⷅ䈲䄬㏜燰ⲁ榾ら䈒榫鲜全搷⹠䌋㘍Ꝛ┖鰉ꄈ朅奃忂㘍38%鶹鲤10☛埠ն2022䇗ⷅ䈲榾ら䈒榫┖鰉ꄈ簒簘㘍Ꝛ35%鱳⮽13.4☛埠ն埫孙┚ⷅ䈲燰ⲁ榾ら 䈒榫┖鰉ꄈ䧏簘䵕ⶍ⪓杷懷ꠅ䄬㏜燰ⲁ榾ら䈒榫┖鰉ꄈ䇗䈲飊ⲡ5☛10☛15☛埫孙ⷅ䈲䥽┊紇孙紇㎁╈㎁┱好◘╈┱仼儗ꮑ㎁埫孙ⷅ䈲⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 丘䩺全嶏: Sensor Tower ら䈙䗯䥊SECTION TWO懷ꠅ榾ら䈒榫┚㜍鼨⹠车ら辑朆© 2023 Sensor Tower Inc. - All Rights Reserved|1ShopsyShopsy23451ShopsyShopsyAmazon ShoppingAmazonTata NeuTATA DigitalFlipkartFlipkartShopeeShopee23456FlipkartFlipkartAlibaba.comꡦꄅ䄘䄘䧈㛢㛢┕宿㵖卞⟔䕜䤗儛僗꡿⪝⺚Lazadaꡦꄅ䄘䄘 & Lazada GroupAliExpressꡦꄅ䄘䄘789106ZeptoKiranaKart TechnologiesAliExpressꡦꄅ䄘䄘MeeshoMeeshoJioMartJIO PLATFORMSNikeNike78910վShopeeտ趈纭┖鰉ꄈ⫦⫠յվShopsyտ餠㷉㘍Ꝛ唚唚꺙2022䇗⪓杷榾ら䈒榫┖鰉唚┚┖鰉㘍Ꝛ唚TopShopeeShopeeAmazon ShoppingAmazonSHEINSheinside GroupMeeshoMeesho┖鰉唚┖鰉㘍Ꝛ唚陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊2022䇗վShopeeտ⪓杷┖鰉ꄈ鶹鲤2.5☛埠⫋埠飃飉վAmazonտ趈纭⪓杷榾ら䈒榫┖鰉ꄈ⫦⫠⪭╈ⷅ䈲㶻重◘յⷅ䈲⽰䄘重佭┖鰉ꄈ僄㛻氳䄬㏜└╄䄬㏜顈昦▽վShopeeտ飃鲋60%氳⪓杷┖鰉ꄈն F l i p ka r t 䫠 ⭴ 氳 ⷅ 䈲 儗 ㎻ 炙 ◬ 榾 ら 䈒 榫վShopsyտ舅2021䇗7僖┕篪♔全┖鰉ꄈ┘亇䵕ⶍ2022䇗┖鰉ꄈ狰滭1.5☛埠佭2021䇗氳6⠙╯㛢餠㷉2022䇗⪓杷榾ら䈒榫┖鰉㘍Ꝛ唚唚꺙ն© 2023 Sensor Tower Inc. - All Rights Reserved|1䧈㛢㛢┕宿㵖卞⟔䕜䤗儛僗꡿⪝⺚屝㲒ꡦꄅ䄘䄘◺┱◺┱ꠏ돡ꡦꄅ䄘䄘㛻⚜憠陁㛻⚜憠陁粠23456憠屝ꡦꄅ䄘䄘鯸鯸Zhuanzhuanꡦꄅ䄘䄘(1688)ꡦꄅ䄘䄘i葺⺐顜䃸葺⺐◺ㄎ攑♯◺┱789109╈㎁2022䇗╈㎁յ仼儗յꮑ㎁յ┱好◘⽰紇㎁䄬㏜榾ら䈒榫┖鰉唚TopվSHEINտ氨걵仼儗榾ら䈒榫┖鰉唚陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊1SHEINSheinside GroupMercariMercariAmazon ShoppingAmazondpointNTT Corp╵㛿䄬㕙Rakuten Group23456╵㛿燠⮇Rakuten Group册儗岳㲇亡册儗岳劔䌋⚢炙GUGU.CO.ENEOSENEOS CorporationZOZOTOWNSTART TODAY78910仼儗1CoupangCoupang CorpMUSINSAMUSINSAKREAMKREAM CorporationToday's HouseBucketplaceKurlyKurly Corp23456ABLYABLY CorpOlive YoungCJ Olive YoungGripGRIP CorpBunjangPic&GoBALAANBALAAN Co.78910ꮑ㎁1ShopeeShopeeLazadaꡦꄅ䄘䄘 & Lazada GroupAkulakuAKULAKUSHEINSheinside GroupTokopediaTokopedia23456Alibaba.comꡦꄅ䄘䄘Blibliblibli.comTikTok Shop Seller CenterTikTok-Eleven TH-ElevenUNIQLOUNIQLO78910┱⶟◘1Amazon ShoppingAmazonSHEINSheinside GroupWalmartWalmartFetchFetch RewardsShopShopify23456EtsyEtsyTemuTemuNikeNikeUpsideUpside ServiceseBayeBay78910紇㎁© 2023 Se