2021年奢侈品未来（英文）

The Future of Luxury: Bouncing Back from Covid-19 Our 2020 Luxury Goods Worldwide Market Study outlines the pandemic’s drastic impact on the industry and points to a path to recovery.Copyright © 2021 Bain & Company, Inc. All rights reserved.AuthorsThis study was authored by Claudia D’Arpizio, Federica Levato, Filippo Prete and Constance Gault.This report was written by Joëlle de Montgolfier.The Future of Luxury: Bouncing Back from Covid-19iContentsExecutive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 11. Luxury spending trends in 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 52. Regional highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 113. Distribution trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 154. Individual category performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 195. Outlook for the future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 23 Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 28The Future of Luxury: Bouncing Back from Covid-19iiThe Future of Luxury: Bouncing Back from Covid-191Executive summaryCovid-19 caused an unprecedented fall in luxury market sizeThe 19th edition of the Bain Luxury Study, published by Bain & Company for Fondazione Altagamma, the trade association of Italian luxury goods manufacturers, analyzed recent developments in the global luxury goods industry, as well as its future outlook.The luxury industry as tracked by Bain & Company encompasses both luxury goods and experiences. It comprises nine segments, led by luxury cars, luxury hospitality and personal luxury goods, which together account for more than 80% of the total market.The luxury industry has been heavily impacted by the Covid-19 crisis in 2020. The overall luxury market—encompassing both luxury goods and experiences—shrank by 20% to 22% at current exchange rates, and is now estimated at approximately €1 trillion globally, back to its 2015 levels. Sales of luxury cars continued to dominate the market, but declined by 8% to 10% at current exchange rates to €503 billion. Most luxury experiences (including luxury hospitality, cruises and fi ne dining) were disproportionately impacted (–56% at current exchange rates) and should be last to recover given their dependence on tourist fl ows. Experience-based goods (including fi ne art, luxury cars, private jets and yachts, fi ne wines and spirits, and gourmet food) resisted better, declining by only 10% at current exchange rates. They should recover rapidly from the 2020 shock given positive consumption dynamics across most segments.Personal luxury goods were severely impacted The market for personal luxury goods—the “core of the core” of luxury segments, and the focus of this analysis—contracted for the fi rst time since 2009, falling b