品牌价值-越南最具价值和最强大品牌100强的2025年度报告（英）

Vietnam 100 2025 The annual report on the most valuable and strongest Vietnamese brands Vietnam’s brand story: Local resilience and innovation in a year of global headwinds + Brand value of Vietnam’s top 100 drops in 2025, but growth pockets spark sector resilience + A decade of dominance: Viettel Group retains the crown as Vietnam’s most valuable brand at USD7.4 billion + MB banks big gains, brand value rises by 87% to become Vietnam’s fastest-growing brand of 2025 + BIDV: Driving growth through green finance and digital expansion + Trusted, tranquil & top-ranked: Vinpearl named Vietnam’s strongest brand with a BSI score of 97.5/100 + Viettel Group leads on sustainability perceptions, while VietinBank records highest positive ESG performance gap + Brand guardianship: Viettel Group CEO Tao Duc Thang ranks #88 globally, #2 in the telecoms sector + Bamboo Diplomacy takes root as Vietnam climbs in soft power through balance and cultural reachBrand Finance Vietnam 100 2025brandirectory.com/vietnam  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia PacficCountry Overview 6Valuation Analysis 8Most Valuable Vietnamese Brands 2025 9Most Valuable Brand: Viettel Group 11Fastest Growing Brand Value: MB 12Brand to Watch: BIDV 13Brand Strength Analysis 14Sector Analysis 16Brand Guardianship Index 22Sustainability Analysis 24Global Soft Power Index 26Brand Value Ranking (USDm) 28Methodology 30Our Services 38Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Vietnam 100 2025brandirectory.com/vietnam  5ForewordAlex Haigh Managing Director, Brand Finance Asia PacificWhat makes a brand valuable? That is the question t