2025年欧洲AI审视：为新时代重塑产业格局：机遇评估与把握研究报告（英文版）-埃森哲

Part B: The AI opportunity by industryEuropeAI’s reckoning:Reinventing industries for a new eraEurope’s AI reckoning: Reinventing industries for a new era |2Mauro Macchi is the chief executive officer for Europe, Middle East and Africa (EMEA) at Accenture, the Chair of Accenture in Italy and a member of Accenture’s Global Management Committee. He has more than 30 years of experience at Accenture and has held various executive positions, including the Financial Services Europe Lead and the Strategy & Consulting Lead for Europe.Matt Prebble is the senior managing director for data and AI across EMEA. He works with C-suite executives and boards of the world’s leading organisations, helping them accelerate their data and AI reinvention to enhance competitiveness, grow profitability and deliver sustainable value.Dominic King is the research lead for EMEA. He is currently focused on how AI and other technologies can drive competitiveness across Europe. Previous work includes building the commercial case for diversity and sustainability with organisations such as the World Economic Forum and International Finance Corporation.Laura Ann Wright is the public serviceresearch lead for EMEA. With a focus on dataand AI, technology and digital transformation,she brings deep expertise in emergingtechnologies and strategic policy to deliveractionable insights that drive innovation andresilience in government and industry.AuthorsEurope’s AI reckoning: Reinventing industries for a new era |3Europe is making the right moves to advance into the AI era. To keep pace with other markets that have already taken the lead, European business leaders must move faster and invest with greater focus and intent. Right now, Europe is falling behind. As outlined in Part A: Sizing and seizing the opportunity, our research found that more than half (56%) of the 800 large European companies and public service organisations we surveyed have yet to scale a truly transformative AI investment. Of the long-term, high-impact projects we call strategic bets, just 8% have been scaled in Europe—compared to much higher adoption in other regions analysed in our global study of 15 countries. That said, momentum is building. The largest companies are beginning to move in earnest. We see pockets of strength in certain industries. The ambition is clear. European leaders now need to know how best to focus their efforts and resources to harness the strongest outcomes. Part B delves deeper into AI deployment across 10 key European industries: Aerospace and defence, automotive, banking, consumer goods and services, energy, industrial, life sciences, public service, telecommunications and utilities. Each faces a unique set of challenges, but also opportunities.We explore where generative AI (gen AI) is starting to take hold, where barriers remain entrenched and where strategic bets are already delivering measurable results.For each industry, you’ll find:• A snapshot of each sector’s AI mat