为什么消费者喜欢生成式人工智能（英）

#GetTheFutureYouWantWHY CONSUMERS WHY CONSUMERS LOVE LOVE GENERATIVE AIGENERATIVE AIExecutiveSummaryFor a growing number of use cases – including activities traditionally thought exclusive to the human mind, such as generating content and brainstorming – generative AI is becoming an integral part of many people's personal and working lives. We found consumers to be highly aware of the latest trends in generative AI and many have started using generative AI tools. Unlike the earlier tech trends, including the internet, mobile, and social media, first-wave generative AI is being used by consumers across all age groups. In this research, we find that: • Consumers of all age groups are highly satisfied with generative AI applications; satisfaction levels are highest with chatbots, gaming, and search use cases• Consumers across age groups have high trust levels for generative-AI-based interactions; many are even willing to seek financial, medical and relationship advice from generative AI toolsOrganizations and regulators must scrutinize the high trust levels in generative AI, as a subsequent lack of caution could leave consumers vulnerable to the dangers posed by fake news, deepfakes, cyberattacks, and plagiarism. The high trust levels may be due in part to low public awareness of risks; the perception that legislation offers protection; and limited cases of AI interactions violating consumer trust. We should note that a significant minority are conscious of the potential for unethical or downright malicious misuse of AI. We found, for instance, that one in three consumers are worried about the non-recognition/non-payment of artists/contributors whose work is used in the training of 2Capgemini Research Institute 2023WHY CONSUMERS LOVE GENERATIVE AIgenerative AI algorithms and of phishing attacks that use generative AI technology to deceive individuals.Consumers would like to see a broad implementation of generative AI across their interactions with organizations:• Consumers are comfortable with the implementation of generative AI in marketing and advertising, provided it doesn't negatively impact their overall experience• They are open to purchasing new products or services recommended by generative AI• They would pay the same amount for content created by generative AI as that written by humans and would pay more for generative-AI-powered tax-preparation services and virtual generative-AI-powered travel agentsIn this report, we highlight guidelines that will help brands, regulators, and consumers in their generative AI journeys. First, companies should lean on generative AI for brand engagement and help in designing safe, unbiased systems. Consumers must use the tools cautiously, verifying the information provided, and should not be reticent about seeking help in high-risk situations. Regulators must strengthen legislation to protect consumers by requesting disclosures, establishing accountability, and improving user control. Used in a monit