2017年美国网络星期一购物报告（英文）

Cyber Monday 2017 - USNovember 27, 20172Source:Takeaways from Cyber Monday 2017Cyber Monday and Black Friday proved that the US retail sector is being revitalized through “”omnishopping”: shoppers using multiple channels and devices for gift buying.The number of US online shoppers grew 4.8% while the number of purchasers grew 13.4%.The differential between those growth numbers indicates that shoppers had already done their “pre shopping” and were ready to buy when the big deals of Black Friday and Cyber Monday were implemented.Of the days in this holiday period Thanksgiving emerged as the new ecommerce-driven holiday. Black Thanksgiving had the highest cart sizes of the season and the highest percent of mobile commerce.Cart sizes on Cyber Monday were an average of $149, with an average item price of $50. There was no difference between the value of an item bought on a computer vs a mobile phone.The conversion pattern for Cyber Monday shows that purchasing spiked at 9 AM EST, when shoppers got to work, lunch time (12 – 2 PM) and 9 PM in the hours before deals expired.The breakout gifts of the week based on what shoppers were searching for were Google Home Minis, Smart TVs, Instant Pots, Legos, PS4s, Apple Watches and Fitbits.3Source: Criteo Sponsored Products data 11/1 – 27 2017Cyber Monday: US Shoppers grew 4.8% YoY on Cyber MondayCYBER MONDAY - US3%-4%-1%5%17%28%39%20%8%0%5%5%8%4%7%4%3%3%5%8%2%4%3%4%1%-1%5%-10%-5%0%5%10%15%20%25%30%35%40%45%WednesdayThursdayFridaySaturdaySundayMondayTuesdayWednesdayThursdayFridaySaturdaySundayMondayTuesdayWednesdayThursdayFridaySaturdaySundayMondayTuesdayWednesdayThursdayFridaySaturdaySundayMonday11/1 11/2 11/3 11/4 11/5 11/6 11/7 11/8 11/9 11/1011/1111/1211/1311/1411/1511/1611/1711/1811/1911/2011/2111/2211/2311/2411/2511/2611/27Change in Shoppers YoY4Source: Criteo Sponsored Products data 11/1 – 27, 2017Black Friday: Purchasers increased 13.4% YoYCYBER MONDAY - US23%8%6% 12%50%40%54%31%12%23% 24%3%29%16% 22%10% 9%-6%4% 10% 3%11%25%13% 12%-10%13%-20%-10%0%10%20%30%40%50%60%WednesdayThursdayFridaySaturdaySundayMondayTuesdayWednesdayThursdayFridaySaturdaySundayMondayTuesdayWednesdayThursdayFridaySaturdaySundayMondayTuesdayWednesdayThursdayFridaySaturdaySundayMonday11/1 11/2 11/3 11/4 11/5 11/6 11/7 11/8 11/9 11/1011/1111/1211/1311/1411/1511/1611/1711/1811/1911/2011/2111/2211/2311/2411/2511/2611/27Change in User Purchasers YoY5Source: Criteo Sponsored Products data 11/1 – 27, 2017Cyber Monday: Purchasing peaked from 9-10PM ESTCYBER MONDAY - US3.2 2.2 1.5 1.3 1.0 1.2 2.2 4.0 6.4 8.7 10.2 11.0 11.1 11.1 11.1 10.7 10.6 10.4 10.7 12.8 15.3 17.1 15.1 15.3 024681012141618Purchaser Traffic IndexIndexed to the Lowest HourMidnight conversionsShoppers arrive at workLunchtime plateauDinner/commuting dipPre-bed buyShoppers emerged from the holiday weekend ready to buy and purchasing spiked as they arrived at work. There was a 9 PM EST purchasing frenzy as they rushed to buy before deals expired.Note: this data is collected on