这就是COVID-19如何改变中国购物者的行为（英文）

Amid Stable Growth, Covid-19 Changed Shopper Behavior China Shopper Report 2020, Vol. 1This work is based on secondary market research, analysis of financial information available or provided to Bain & Company and a range of interviews with industry participants. Bain & Company has not independently verified any such information provided or available to Bain and makes no representation or warranty, express or implied, that such information is accurate or complete. Projected market and financial information, analyses and conclusions contained herein are based on the information described above and on Bain & Company’s judgment, and should not be construed as definitive forecasts or guarantees of future performance or results. The information and analysis herein does not constitute advice of any kind and is not intended to be used for investment purposes. Neither Bain & Company nor any of its subsidiaries or their respective officers, directors, shareholders, employees or agents accept any responsibility or liability with respect to the use of or reliance on any information or analysis contained in this document. This work is copyright Bain & Company and Kantar Worldpanel and may not be published, transmitted, broadcast, copied, reproduced or reprinted in whole or in part without the explicit written permission of Bain & Company and Kantar Worldpanel.Copyright © 2020 Bain & Company, Inc. and Kantar Worldpanel. All rights reserved.Amid Stable Growth, Covid-19 Changed Shopper BehavioriContents1. Executive summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg ..12. Full report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg ..5Fast-moving.consumer.goods.growth.stabilizes. . . . . . . . . . . . . . . . . . . . . . pg ..5A.rebound.in.volume.and.slowdown.in.premiumization. . . . . . . . . . . . . . . . pg ..7Channel.changes:.Online.boosted.by.O2O.and.livestreaming. . . . . . . . . . . pg ..9Foreign.brands.start.to.win.in.China. . . . . . . . . . . . . . . . . . . . . . . . . . . . pg ..13Covid-19’s.impact:.Why.some.categories.keep.booming. . . . . . . . . . . . . . pg ..16Implications.for.brands.and.retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg ..203. About the authors and acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . pg ..22Amid Stable Growth, Covid-19 Changed Shopper BehavioriiAmid Stable Growth, Covid-19 Changed Shopper Behavior1Executive summary This is the ninth consecutive year that we have tracked the shopping behaviors of Chinese consumers. Our continuing research has given us a valuable long-term view across 106 fast-moving consumer goods (FMCG) categories purchased for home consumption in China. As in eac