2026年亚太全渠道零售市场洞察

2026䇗◘㜁⪓峗鷺ꦻす䄬㏜嬼㴕ꪫ⺸ꦻす⬀瓀縖氳丘㰅㘍Ꝛ瓀樋- All Rights Reserved⪩◇ Sensor TowerSensor Tower 佭⪓杷겅⩝氳丘㰅䗯䥊䇖⺐舚ⱱ◇䅬Ⲃ⚀┯嬼㴕寕顠縖车╙⹖燰ⲁ䈒榫յ粠珇յ丘㰅䇯⼔յꦻす㨦⛮┚崅䡖车┯氳䄬㏜辑朆┚⹠㷤ⲁ䒳ն ❤䣚釙沲⪓杷丘㰅篺宁氳丘䩺粠簇Sensor Tower ╙⿁撿յ䇯⼔╚յ⹠车らյ䤸顫儬冘⹖⾚陟⪝⺚䬠❠⪓ꪫ氳䄬㏜嬼㴕┚珒◂䗯䥊ն仝┖鉯⬀亡终尜沲燰ⲁ䈒榫嬼㴕յ粠珇嬼㴕յ丘㰅䇯⼔嬼㴕յ⹨⚜嬼㴕♔⹖崅䡖车┯嬼㴕璡䅬Ⲃ⚀┯䤧䭃车┯飊ⲡյ陃⮷㘍Ꝛ儬⚢յ嬼㴕珒◂劲㷀䇜⯆㲋催⯥渤䓪氳ら┯⬀瓀ն 㞝☫Sensor Tower 䄖藜䐂⪓杷飃鲋 2,500 㳄⚀┯㲙䢓氳⟔顽僜ⱷ㲙䢓尜沲熭䤗յ崅䡖յꦻす榾らյ㨦⛮㥊╵յ寕顠⿁յꄌ踅⹖䤸顫璡㛢╄车┯ն Sensor Tower 䔅鼨⛤◇紇㎁仾ꄌ㸔䇜循⪓杷㛢╄㏐⵲阻僗ꛖす┚㲙䢓䶺䧏㍙꠼┯ⱷ釙沲⴮紇յ◘择յ菲孙յ╈┱յꪝ孙⹖䥽┊紇孙璡╚金䄬㏜ն 㨦⛮⺭⛼press-apac@sensortower.com らⱷ⺭⛼sales@sensortower.com - All Rights Reserved嫱䧝䈒榫ら䈙䷅⪍䪷⺳氳㜍鼨⹠车ら | 丘䩺全嶏Sensor TowerSensor Tower | 䡘♜氳㲙䢓 ⪓杷丘㰅겅㓊겅㵗縖氳⟔顽╯鴲- All Rights ReservedSensor Tower 鉯⬀亡勆 夷堑◲⿁齉釙沲丘㰅榟䒳╈氳┘⺱朅荣Pathmatics 丘㰅䇯⼔嬼㴕 鴒馹丘㰅䇯⼔榟䒳飊ⲡ┚珒◂劲㷀 岑⪍嬼㴕 FacebookյInstagramյX⸊ TwitterյOTTյYouTube ⹖⪭☽╚孲丘㰅䇯⼔峗鷺⪓ꪫ䪭䭃䇯⼔䤸科յ䇯⼔䶺⭴┚㷤炐ꄈյ技ꄈ♷겜璡劭䑐䄬㏜丘䩺նAudience Insights ⹨⚜嬼㴕 岑⪍⮇冫朆僗⹨⚜յ珒⿁⹨⚜┚弍㏇㘍Ꝛ☕紮 嬼㴕寕顠縖㲓ꡮ◎ⲁ氳䈒榫⹖⪭䇯⼔䫙鉵车╙⪓ꪫ▽鉯榫䢓✳榫▊䘱┚䇯⼔鉵鱳䗯⬅նWeb Insights 粠珇嬼㴕 ⮇冫榫䢓宂鈾饟䏧┚ 粠珇◎ⲁ车╙ ⪓ꪫ䪭䭃勏ꪫ珸┚燰ⲁ珸粠珇孲ꄈ辑朆ⴎ䦮洡㲓⹨⚜յ䔅阼ꠋꄈյ榫䢓阼ꠋ겐埠⹖斻环阼㲙璡劭䑐䧗剝䇜䶺䧏仼յ⼽յ僖㛢簟䈲飊ⲡ⮇冫նR e t a i l M e d i a Insights ꦻす㨦⛮嬼㴕 鉯冫珇⫂㛚ꦻす㨦⛮䇯⼔䤸䷒䷞冽 ⪓ꪫ嬼㴕㨦⛮♯⡬յ㛢◲⿁䇯⼔䤸科篾冘յ珇⫂┚珇㛚榟䒳յ技ꄈ♷겜յ㜍鼨纭⺳䇯⼔╚⹖◲⿁յ劭䑐ꦻすら⹖⪭㯹ꦻすら璡㛢簟丘䩺նM o b i l e A p p Insights 燰ⲁ䈒榫嬼㴕 辆ꄈ燰ⲁ䈒榫䄬㏜辑朆┚珒◂䒳ⲡ ⪓ꪫ嬼㴕䈒榫䪷⺳յ┖鰉ꄈ┚䷅⪍辑朆♔⹖孨餠榫䢓յ榫䢓槇⥽յ槴㰇┚✳榫休Ꝛյ⚢陚埠丘䇜釙沲陁⮇陁阷յ⪩꜄陊┚䮣碠䇯⼔璡⪩꜄簟䈲ն- All Rights ReservedSensor Tower 仝┖ Pathmatics 丘㰅䇯⼔嬼㴕䅬Ⲃ䖻岑⪍嬼㴕丘㰅䇯⼔榟䒳⬵㵽劲䷞䇯⼔䶺⭴䇜䬠ⶍ䇯⼔䤸科氳瞿固䈲ն鵠鲋 Pathmatics䖻⺎♔⪓ꪫ▽鉯紇㎁յ徦㛻⮵◘յ䄘重յ塑䧍㛻յ嫏㎁յ䐼㎁յ䙬㛻⮵յⷅ䈲յ仼儗յ重⿬յ亍重⪥յ重擡յꮑ㎁⹖葏㎁璡䄬㏜氳丘㰅䇯⼔劲㷀ն Pathmatics 䬠❠䇯⼔䤸科յ䶺⭴յ㷤炐ꄈ⹖䇯⼔技ꄈ♷겜SOV氳簧⺭⚽畀丘䩺䇜⺎岑⪍⮇冫⿁撿循 FacebookյInstagramյX⸊ TwitterյYouTube ⽰ TikTok 璡䇖⺐┕氳䇯⼔瓀樋釙沲㷤炐嘦䆋յ鈼겐յ燰ⲁ䇯⼔⹖ OTT 璡㛢熨䇯⼔䎬䌋ն Pathmatics ☳◎纭粠ꃾ꥘丘㰅䇯⼔劫儗䇜鲡榫簊阞略劫亡嫏⚽畀夷兣䇯⼔碜免氳㷤炐ꄈյⶉ埠傃⩞䡗儗CPM⹖䇯⼔䶺⭴նSensor Tower 丘䩺┚亡嫏阷Pathmatics ㏇⺨䄬㏜䶺䧏氳丘㰅䇯⼔峗鷺Desktop Display and VideoFacebook InstagramLINELinkedinMobile App Ad NetworkMobile Display and OTTPinterestRedditSnapchatTikTokXYouTube紇㎁٬٬٬٬٬٬٬٬٬٬٬٬徦㛻⮵◘٬٬٬٬٬٬٬٬䄘重٬٬٬٬٬٬塑䧍㛻٬٬٬٬٬٬٬٬٬٬嫏㎁٬٬٬٬٬٬٬䐼㎁٬٬٬٬٬٬٬٬٬٬ⷅ䈲٬٬٬٬٬ⷅ䈲㶻重◘٬٬٬٬٬٬٬䙬㛻⮵٬٬٬٬٬٬仼儗٬٬٬٬٬٬뀐全重◘٬٬٬٬٬重⿬٬٬٬亍重⪥٬٬٬٬虜䏱㳒٬٬٬٬٬٬亍塑㐕٬٬٬٬ꮑ㎁٬٬٬٬重擡٬٬٬٬٬٬٬嫿㎁٬٬٬٬葏㎁٬٬٬٬٬٬٬٬٬٬٬飉好٬٬٬٬- All Rights Reserved泘䎓⪓杷ꦻす䄬㏜哮鈾 ⪓杷ꦻす䄬㏜⮇⴬飊ⲡ ꦻす䄬㏜珒◂亍劲㷀 ꦻす겅⩝⚀┯㞝⛰冘䋧珒◂⚝ⲡ 终❇溿狓纺扦◘择ꦻす겅⩝⚀┯ 劭䑐嬼㴕       - All Rights Reserved⪓杷ꦻす䄬㏜劲㷀- All Rights ReservedBBBBB Q Q Q Q Q Q Q Q Q勏ꪫ珸燰ⲁ珸⪓杷ꦻす䈒榫┖鰉ꄈ飊ⲡ 2024䇗Q舘2026䇗Q燰ⲁ珸☳劯儗┕䷊⹩▽寕顠縖⹇┚ꦻす氳亡䌋ꦻす䈒榫☳⣒㶂✳榫氳顔擻峗鷺鯸⹩╙仼䅻䄄ն舅2024䇗♔全⪓杷ꦻす䈒榫┖鰉ꄈ㡏篳⟊䧏鰏㛻鈺嘗2025䇗飃鲋87☛埠ն㶽留丞⛮✳榫休Ꝛ飊◇牔㲋ꦻす䈒榫☱佭寕顠縖仼䅻榟孨氳ꄆ金篯䡗鼨⮇ն ┚塝⺱休ꦻす粠珇☱佭ꄆ金氳◬佄⽰⹠朆峗鷺2025䇗⪓杷阼ꠋꄈ飃鲋4,000☛埠ն㶽留粠珇丞⛮孲ꄈ㘍鵮鰏╙峪⽰寕顠縖车╙☱䧏簘⺸燰ⲁ珸鱻燰ն燰ⲁ珸循ꦻす粠珇阼ꠋꄈ╈氳ⶭ奃☳2024䇗Q氳46%ⶍ舘2026䇗Q氳59%侁炐粠珇顔擻塜循塑鵮鯸⺸燰ⲁ⚝⩝ն簧⺭全洇燰ⲁ珸䄖䡗╙寕顠縖鵠鲋䈒榫⽰粠珇⹇┚ꦻす氳꺙金⪍⹾ն⪓杷ꦻす粠珇⮇䇖⺐阼ꠋꄈ飊ⲡ 2024䇗Q舘2026䇗Q燰ⲁ珸䄖䡗╙ꦻす车┯鉵鱳寕顠縖氳꺙金峗鷺丘䩺全嶏Sensor Tower䈒榫辑朆嬼㴕յ粠珇嬼㴕䡽舘2026䇗6僖10仼ն 嫱Sensor Tower丘䩺㓹◇App Store⽰Google Play氳것⚽┘ⴎ䦮것逸յꄆ㛄┖鰉⹖瑭└亡Android䈒榫ら䈙ն╈㎁㛻ꡯ㏐⵲凭簊阞iOSն䈒榫⿁眷❤䩺Sensor Tower App IQ⮇眷⛮硍漶㲋䇜鵠鲋㲋⯆⮇篯⹛何ⲁ䒳䄬㏜劲㷀ն儗䥊⼔╈氳ꦻす䧗即䡗寕顠縖◬佄氳䈒榫ⴎ䦮App IQ顔擻㛻眷♔⹖궆깱鿥鴝僜ⱷ궆깱┚궆ⷦ⽰궆깱僜ⱷ篱⮇⿁眷նBBBBBB.BB.BB.B Q Q Q Q Q Q Q Q Q┖鰉ꄈ䔅✳榫休Ꝛ䇗.B.B.B.B.B.B.B.B.B- All Rights Reserved簧⺭顔擻䈒榫☱佭燰ⲁꦻす氳㓹滼2025䇗ⶭ⪓杷ꦻす䈒榫┖鰉ꄈ鲤45%ն顔擻眷ꦻす䈒榫氳丞⛮藜㲙䄖鲽⪍䡗转ꡙ夀㛻㛢丘顔擻⿁眷氳┖鰉ꄈ飊◇牔㲋㘍Ꝛ鲽┉