2025中国高端家电市场趋势及创新洞察报告

© 2025 Nielsen Consumer LLC. All Rights Reserved.2024 2025F 2026F2024 2025F 2026F2024 2025F 2026F3.31.84.33.21.64.23.11.64.0全球经济发达经济体新兴市场和发展中经济体2024 2025F 2026F2024 2025F 2026F2024 2025F 2026F5.8%2.6%7.9%4.2%2.5%5.3%3.7%2.2%4.7%全球经济发达经济体新兴市场和发展中经济体© 2025 Nielsen Consumer LLC. All Rights Reserved.中国© 2025 Nielsen Consumer LLC. All Rights Reserved.0.4-2.82.31.41.62.82.72.71.91.21.30.51.30.90.52.12.52.11.21.2© 2025 Nielsen Consumer LLC. All Rights Reserved.14,809 8,035 9,005 21,657 7,876 6,165 2,629 5,016 53,733 -2.9%1.5%7.5%4.4%-4.8%-3.1%1.6%7.4%0.7%-7.3%010002000300040005000© 2025 Nielsen Consumer LLC. All Rights Reserved.>© 2025 Nielsen Consumer LLC. All Rights Reserved.88720371045722116424332233197986855339 105104815649376%18%6%7%5%2%15%15%13%12%11%-48%36%12%-10%17%21%31%72%零售额（亿元）零售额增长率© 2025 Nielsen Consumer LLC. All Rights Reserved.6.4% 4.8% 3.7% 3.4%© 2025 Nielsen Consumer LLC. All Rights Reserved.1171.893.086.436.294.751.090.089.635.896.9© 2025 Nielsen Consumer LLC. All Rights Reserved.12© 2025 Nielsen Consumer LLC. All Rights Reserved.13© 2025 Nielsen Consumer LLC. All Rights Reserved.>123© 2025 Nielsen Consumer LLC. All Rights Reserved.>““““© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.>© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.24Q124Q224Q324Q425Q125Q2全渠道线下线上+10.3%+7.9%+12.6%© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.9%30%39%14%7%11%51%28%8%3%>46%61%60%© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.1699>42%349%© 2025 Nielsen Consumer LLC. All Rights Reserved.>© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.© 2025 Nielsen Consumer LLC. All Rights Reserved.ThankYou