2025年全球电子商务趋势报告：商业版（英文版）

2The future of e-commerce:Opportunity in every click We asked thousands of e-commerce leaders across 19 global markets to find out what’s shaping their strategy in 2025. The message is clear: the future is tech-driven, fast-moving and full of opportunity. From AI and cross-border expansion to delivery innovation and sustainability, this report explores the trends redefining e-commerce. Whether you’re scaling fast or just getting started, these insights will help you stay ahead – and grow with confidence in the next era of digital commerce. Looking for more insights from the report? Complete the enquiry form on our website to connect with one of our experts. AustraliaThe NetherlandsThe USAThe UKTurkeyThailandSwitzerlandSpainPortugalPolandAustriaBelgiumCanadaThe Czech Republic DenmarkFranceIndiaItalyMalaysia4,050 businesses surveyed across 19 markets2025 E-Commerce Trends Report: Business Edit Find out moreREPORT METHODOLOGY 3Business sizesMedium business30% Large business23% Small business22% Sole trader11% MSMicro business14% mLWho did we survey? Parcel tag image split into three, showing the business types surveyed: 22% B2B, 26% B2C and 52% hybrid B2C and B2B businesses.” Stacked boxes showing business sizes surveyed: 11% sole traders, 14% micro busi-nesses, 22% small businesses, 23% large businesses and 30% medium businesses. Smartphone graphic showing the business profiles surveyed: 57% dropshipping businesses, 49% wholesale distrib-utors, 41% makers or manufacturers and 26% private or white label sellers. What do they sell? Clothing 41% Electronics 33% Footwear 27% Home furnishings 27% Sport, leisure & hobby items 23% Household products 22% Cosmetics & beauty products 22% Jewelry 21% Office supplies 18% Food 17% Toys or games 17% Beverages 14% Health supplements 12% Books 12% Designer goods 11% Garden supplies 10% Pet products 10% Car parts 10% Medical or PPE supplies 8% CDs, vinyl or DVDs 5% Dropshipping business Private or white label seller Maker or manufacturerWholesale distributer 57% 49% 41% 26% Throughout the report, we highlight where responses are highest:• A circle with a country flag shows the top-ranking country for that data point (globally and in Europe)• Icons show which business segment ranks highest – whether by type, size or profile• A world icon represents the global total and a circle of stars represents the European total – highlighting regional differences in responsesKeyGlobal totalEuropean totalTop global or European countryBusiness profilesBusiness typesB2B businessB2C businessHybrid (B2C & B2B)business22%52%26%2025 E-Commerce Trends Report: Business Edit4Inside this report Every channel or empty carts: E-commerce success depends on selling everywhereOut-of-home: Essential for big businesses, practical for SMEs Global reach, local growth: Achieving marketplace successBuilding sustainability into the e-commerce journey Borderless commerce: Scaling from local to globalReduce, reuse, recycle, resell: R