2025年全球CEO前瞻报告（英）

KPMG 2025 GlobalCEO OutlookKPMG. Make the Difference.October 2025KPMG International | kpmg.com/CEOoutlookCEOs doubling down on AI and talent investment as the keys to resilience and growthDespite confidence in the global economy falling to pandemic levels, 79 percent of CEOs are optimistic about their own organizations’ prospects and are strongly backing a combination of investment in AI (71 percent) and retaining and retraining of high-potential talent (71 percent) to sustain and fuel future growth.Most CEOs (72 percent) have already adjusted their growth strategies to tackle ongoing, interconnected challenges. Looking ahead, the majority anticipate rising revenues and an increased workforce over the next three years. Expectations for AI investment returns have also accelerated, with most leaders now predicting results within one to three years—far sooner than the three to five years projected in 2024.to face geopolitical tensions and economic uncertainty – but KPMG’s 11th CEO Outlook shows that leaders are positive, if cautious, about the future.The world continues72%adjusted growth strategies to tackle ongoing challenges© 2025 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved.2025 CEO Outlook | 2 OverviewBill’s noteESGTalentTech & AIAboutEconomic outlookOverviewBill ThomasGlobal Chairman & CEO“It’s clear from our findings that CEOs are finding opportunities from disruption by investing boldly in technology, innovation and talent. With what we are seeing there’s a careful balance required between innovation and responsibility. CEO responses on AI exemplify this, with leaders recognizing the need to embrace innovation while managing concerns over ethics, regulation, upskilling and access to talent.Ultimately, the leaders who can embrace market volatility and focus investments in the right strategic areas for their organization will be the ones best placed to unlock new opportunities and build sustainable, long-term growth.© 2025 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved.2025 CEO Outlook | 3 OverviewBill’s noteESGTalentTech & AIAboutEconomic outlookBill’s noteIn this complex environment, CEOs acknowledge they must rethink their organizations’ roles and capabilities as well as adapting their growth strategies. Greater agility and faster decision-making (26 percent), transparency in communication (24 percent), and the ability to identify, prioritize and manage risks (23 percent) are seen as the top leadership capabilities needed today.In terms of risks, economic uncertainty is seen as the top threat by CEOs – and risk resilience remains an indispensable attribute. This applies across multiple domains including technology (cybersecurity, data protection, ethical use of AI), talent (skills shortages and a pressing upskilling need, especial