2025年婴童纸尿裤行业报告

https://www.nint.com/GROWTH IS PREDICTABLE ... WITH NINTAIO1-050100150200250300350107 104 92 868382446174202320242025抖音京东天猫149 157 168 12312514068108143202320242025抖音京东天猫2025AI,Nint202320242025尿裤市场Growth rate：-12%202320242025Growth rate：-1%202320242025Growth rate：+21%/202320242025拉拉裤纸尿裤布尿裤隔尿垫其他隔尿垫布尿裤纸尿裤拉拉裤Sales Value Growth-8%-11%-36%13%-36%其他202320242025隔尿垫布尿裤纸尿裤拉拉裤0%-3%37%4%-37%其他202320242025隔尿垫布尿裤纸尿裤拉拉裤19%23%40%23%-6%其他xx5MatAI,Nint51202320242025平台A平台B平台CTotal/756155202320242025平台A平台B平台CTotal/xx5MatAI,NintO2-37%33%34%34%29%33%202320242025dyjdtmallTotal平台C平台B平台A2025Sales Value Growth-8%0.4%19%平台C平台B 平台A2024Sales Value Growth8%-2%101%xx5MatAI,Nint30%29%28%27%42%44%202320242025dyjdtmallTotal平台C平台B平台A2025Sales Pieces Growth11%11%19%平台C平台B平台A2024Sales Pieces Growth18%-4%171%AI,Nintxx5Mat39%35%39%38%22%27%202320242025dyjdtmallTotal平台C平台B平台A2025Sales Value Growth-11%-3%23%平台C平台B平台A2024Sales Value Growth-19%-8%-5%AI,Nintxx5Mat33%29%39%37%29%34%202320242025dyjdtmallTotal平台C平台B平台A2025Sales Pieces Growth-6%2%29%平台C平台B平台A2024Sales Pieces Growth-19%-10%39%AI,Nintxx5Mat/1-2525-6061-120121xx5Mat9%13%7%8%10%12%42%49%46%47%32%33%37%28%37%35%33%33%12%10%10%10%24%22%202420252024202520242025试用量周用量月用量囤货量14%18%14%15%8%6%50%45%52%49%28%23%26%28%29%32%37%41%11%9%5%4%28%30%202420252024202520242025试用量周用量月用量囤货量•AI,Nint0%1%2%0%1%2%0%0%0%2%3%3%1%2%4%1%2%4%0%0%0%7%7%9%2%3%5%2%3%6%1%1%1%9% 10% 11%14%16%17%14%17%19%12% 13% 13%18% 18%20%35% 29% 25%35% 29%25%36% 31% 29%28% 24% 19%33% 28% 24%32% 28% 23%35%32%30%23%20% 16%14% 18% 19%15% 17% 17%14%21% 23%11%14%13%1%2%5%1%2%3%1%2%4%1%4%8%2023 2024 20252023 2024 20252023 2024 20252023 2024 20256XL5XL4XL3XL2XLXLLMSNBxx5MatNB59%NB-30%NB196%S69%S-26%S83%M52%M-17%M57%L49%L-2%L-3%XL8%XL-6%XL-26%2XL8%2XL-6%2XL-28%3XL27%3XL13%3XL-13%4XL161%4XL70%4XL44%5XL391%5XL317%5XL177%6XL227%6XL111%6XL-13%JDTmall各平台尺寸销售额同比增长率Mat2505DouyinNB97%S70%M48%L8%XL-13%2XL-14%3XL5%4XL89%5XL278%6XL40%Total线上整体尺寸销售额同比增长率Mat2505AI,Nint10% 10% 9%11% 13% 13%10% 12% 11%6%6%5%16% 17% 16%18% 20% 19%17% 19% 20%11% 10% 11%20% 19% 18%21% 21% 20%23%23% 25%12% 11% 10%23% 21%20%23% 21% 20%25% 22% 22%19% 18% 18%20% 18%16%19% 17% 16%20% 17% 15%25%21% 17%8%9%10%6%6%8%5%6%5%17%18%14%3%5%9%2%2%4%1%1%1%9%13%18%0%1%2%0%0%1%0%0%0%1%3%6%2023 2024 20252023 2024 20252023 2024 20252023 2024 20256XL5XL4XL3XL2XLXLLMSNBxx5MatNB31%NB-8%NB1%S76%S-1%S-9%M54%M8%M-11%L61%L-6%L-9%XL30%XL-14%XL-9%2XL34%2XL-6%2XL19%3XL129%3XL8%3XL103%4XL208%4XL30%4XL116%5XL269%5XL111%5XL524%6XL431%6XL899%6XL13822%JDTmall各平台尺寸销售额同比增长率Mat2505DouyinNB2%S9%M8%L9%XL2%2XL22%3XL115%4XL187%5XL271%6XL488%Total线上整体尺寸销售额同比增长率Mat2505AI,NintO3-AI,Nint39%44%26%27%22%19%14%10%20242025≥4.0 元2.5-4.0 元1.5-2.5 元≤1.5 元26%34%28%30%25%22%21%14%20242025≥4.0 元2.5-4.0 元1.5-2.5 元≤1.5 元29%33%31%34%28%24%12%9%20242025≥4.0 元2.5-4.0 元1.5-2.5 元≤1.5 元69%70%14%15%8%7%8%8%20242025≥4.0 元2.5-4.0 元1.5-2.5 元≤1.5 元xx5MatAI,Nint16%14%11%45%2025OthersBOBDOG/巴布豆布班迪宜婴BBC帮宝适Huggies/好奇19%15%13%40%2025OthersBOBDOG/巴布豆BEABA宜婴BBC帮宝适Huggies/好奇23%20%15%28%2025Oth