品牌价值-最有价值和最强大的航空公司品牌50强的2025年度报告（英）

Airlines 50 2025 The annual report on the most valuable and strongest airline brands Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Airlines 50 2025brandirectory.com/airlines  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand FinanceSector Overview 6Valuation Analysis 8Most Valuable Airline Brands 2025 9Most Valuable Brand: Delta 11Fastest Growing Brand Value: 12 Malaysia AirlinesBrand Strength Analysis 13Airports Brand Value 16 & Brand Strength AnalysisBrand Guardianship Index 18Sustainability Analysis 20Brand Spotlight 22Saudia 23Khaled Tash, Chief Marketing Officer, SaudiaAirlines Brand Value Ranking (USDm) 25Airports Brand Value Ranking (USDm) 26Methodology 27Our Services 35Delta holds firm as the world’s most valuable airline brand, while Malaysia Airlines soars as the fastest-growing + Delta remains the world’s most valuable airline brand for the seventh consecutive year, brand value up 38% + Malaysia Airlines returns to the ranking for the first time in a decade and is the fastest-growing brand in the sector + Southwest Airlines and ANA top the brand strength rankings in the low-cost and full-service carrier categories + Heathrow Airport and Changi Airport retain the titles of the world’s most valuable and world’s strongest airport brands, respectively + Total brand value of top 50 airlines surges 29% as international travel rebounds and demand for premium experiences grows ForewordBrand Finance Airlines 50 2025brandirectory.com/airlines  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and chan