2025体育与娱乐趋势报告

8 Trends0 1䞔 絬 祪 ꩹EmotionalFrosting0 2剒 㼭 俒 ⻊ ⽀ ⯋MinimalCultural Unit0 3⩐ ⫸ ⿡ ⚥ 䗱 ⻊IdolDecentralization0 4䚉 ♶ 〳 罣The Era ofImpatience 0 5鵘 ⸓ 倝 紬 ⯋New Epoch of Sports0 6嶊 餩 罏 ⚺ 勉ConsumerSovereignty 0 7ꅺ 佞 A I 腊 ꆀUnleashAI Power 0 8䩧 鸣 㬛 ⛙ 餴 ❡Creating Entertainment PropertiesDENTSU SPORTS & ENTERTAINMENT21 傈䌢䗎屛䠁2 纈⡤掚✽⸓3 帿䏞小嵵♸㹒屧3DENTSU SPORTS & ENTERTAINMENT8 TRENDS FOR 202570%涸Ⰼ椕嶊餩罏邍爙嫦僤劍涸⢾遤餝暟㖈䖎㣐玐䏞♳「ⵌ䔲傞䗱䞔涸䕧ㆇկ——շ歏鸑嶊餩罏䡦兞2035ոTREND 01䞔絬ꤙ⠶, 傈䌢䗎屛䠁倝⚆➿刿庮劅㖈䘐热涸傈䌢⚥蜦䖤㼭罜䭯絯涸䞔絬䣅诓կI P ⻊ 傈 䌢 ꤙ ⠶㖈务㕂嫦傈邍䞔⺫涸封鷐ꆀ紨⚹6➉妃կ邍䞔⺫IP䕎韌輑Ⰶ䎃鲽➃傈䌢㼆霢䧭⚹䞔絬邍鴪涸㏟剏♸䗱⾝Ⱏ뚅涸咕咿կ⚡ 䚍 ⻊ 欰 崞 瑟 ꢂ㖈㼭紤⛼♳♸䊨⡙鄳껑湱Ⱒ涸ⰻ㺂剣1130眜エ䒸✫1.2♰➃Ⱒ岤崹錢妃侨馄鵂1375♰妃կ䎃鲽翟㖞➃㡦鸑鵂鄳껑䊨⡙勻㹒屧䞔絬ծ佞缜䗱䞔䊺䧭⚹♧猫倝涸嶊餩馋⸷կ ⡛ 䧭 劥 屛 䠁2024䎃务㕂惐崨梖Ⱘ䋑㖞錞垷㼜鴪ⵌ764➉⯋䎃㢕ざ㟞Ɤ桧鴪20%կⰦ务湧渱䩛⸅瘝ㅷ碫㖈2024䎃ⴔⵆ⽑䋑㖞⼝괄涸36.6%ծ19.6%ㄤ14.5%կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025EMOTIONAL FROSTING 4爢 ❜ 끮 ⸓ 㘗 ⡤ 낉♸剦对絆ꢭ䩧⼦⚺곿㾝錢ծ錜溏⸓恟歏䕧껷僥䠭「꧋⡤䞔絬涸翫⸓僽倝⚆去涸⚺崨㬛⛙倰䒭կ爢 纈 俒 ⻊ Ⱏ 뚅2024䎃10剢㖈匆䊜⚿⸅涸痦30㾉COMICUP⴯⡲❜崨㾝CP30エ䒸✫紨25♰➃妃⿬⸈կ䎃鲽➃鸑鵂⿬♸磋⚏崞⸓ծ⚺곿蒜傈䎧Ⱙ䔂⻊荈䧮雩ず䎇♸ず㥩䒊用䞔䠭鵶䱹կI P 俒 ⻊ 㕕 㽻㖈“俒⻊魧⼝”⡲⚹荈䧮魧⼝雩ず呍䗱勻彂涸䔲♴IP鷶姿鲮」⚹䞔䠭紿䌄䧭⚹䎃鲽➃爢❜餗䋏涸♧鿈ⴔկ䞔絬Ⱏ뚅, 纈⡤掚✽⸓倝⚆➿䋞劅鸑鵂纈⡤⻊涸✽⸓㖞兞䪪ⵌ雩ず䠭ㄤ䔱㾩䠭կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025EMOTIONAL FROSTING 5小 嵵 䒭 ✽ ⸓ 㖞 兞2024䎃ⶢ劥㬛⛙遤⚌䋑㖞錞垷紨⚹195➉⯋կⶢ劥勄ծ小嵵䒭䧬ⶢ⟄贞㹊絕ざ涸小嵵䒭⡤낉䧭⚹䎃鲽➃絁♴爢❜♸䞔絬ꅺ佞涸椚䟝鷥䭊կ䞔 䠭 㹒 屧 㘗 ⰻ 㺂2024䎃Ⰼ㕂蠒⚌䚍怵ⴀ㖞妃鴪ⵌ48.84♰㖞ず嫱㟞Ɤ10.85%Ⱖ务膴〡猖㖈㼭ⶢ㖞ㄤ倝瑟ꢂ怵ⴀ务邍梡瑲ⴀ怵ⴀ㖞妃ㄤ牰䨻佐Ⰶⴔⵆ㟞Ɤ✫53%ㄤ48%կ孧 㔵 ⡤ 낉 㘗 崞 ⸓2024䎃怵㈖⠔㖞妃♸2023䎃ず嫱㟞Ɤ49.90%♰➃⟄♳涸怵㈖⠔㖞妃ず嫱㟞Ɤ84.37%䧭⚹怵ⴀ䋑㖞牰䨻䧭絫剒⚹瑲ⴀ涸ㅷ碫կ䞔絬ꅺ佞, 帿䏞小嵵♸㹒屧䔲䞔絬꨽銳꧋⚥ꅺ佞傞䎃鲽➃刿⧫ぢ넞䔂䏞ծ帿⡤낉涸㬛⛙倰䒭կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025EMOTIONAL FROSTING 61 㾩✵“遳ꅽcat”ㄤⱺꨓ鶓㡦㽲涸俒假傞➿2 ➢俒⻊涸嬁絈過盗⚥鶷〄倝崞⸂3 絑Ⱙ佦✲姻⧩䔲䩧⛓䎃7DENTSU SPORTS & ENTERTAINMENT8 TRENDS FOR 202588%涸CMO雩⚹ㅷ晥䗳곢䧭⚹俒⻊涸♧鿈ⴔ鵯♧挿嫱⟄䖃⟣⡦傞⦫鿪刿⸈ꅾ銳կ——շ歏鸑⴯䠑2024껷䌏蠒Ꝉ㸽䫣デոTREND 02刿 鷓 ざ ⚥ 㕂 㹈 㹈 涸 遳 ꅽ c a t䊺剣馄10䏠㕂ⰻ濼ぜ⽇暟껧꧋ざ㖑倰俒⻊暵蒀䩧鸣馄涰薯Ⱘ剣劥㕼俒⻊痗〿涸匹⸓鵂㹻㹻䒭俒⴯Ꝉ㈒——遳ꅽcat㖑 倰 俒 假 涸 康 㹐 余 殜 䩛 ⱃㆁ㼷忡俒假䌄㣢⽷⸓假康䋑㖞絁♳絁♴䭯絯ⴀ䬸エ䒸康㹐Ⱖ务Ⰼ溁稡雦䱹䖉康㹐2626.3♰➃妃㹊梡康㹐蔄餩336.5➉⯋ⴔⵆず嫱㟞Ɤ18.3%ծ23.8%կ㖁 㖑 䊢 爞 䒓 ゗ 䩧 ⽓ 掚 惐շ랱牟霢·䝎瑟ո䰺饰Ⰼ㕂䊢爞掚惐㿋銯⼶⚚㼈ծ㊤⻊㼈ծ㣐ず〢㙹㟖㔔僽康䧬》兞㖑✵2024䎃䱹䖉康㹐397.6♰➃妃㹊梡꡶牰佐Ⰶ7785.37♰⯋կ䭆剣♧⼝㣔ㄐ➃鸑Ⱒ俒晱僽䗳곢涸✲㾩✵遳ꅽ“cat”♸ⱺꨓ鶓㡦㽲涸俒假傞➿剣霢곿䏞涸俒⻊梡韌䩞ⴀ㕕կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025MINIMAL CULTURAL UNIT8ꬋ 麰 㹒 ⠛ 䩧 鸑 絁 ♳ 絁 ♴ꬋ麰俒⻊䩧灶⠛絡ꣳⵖ⟄⠛絡俒⻊ⰻ呍絕ざ䔲去爢⠔굥惐絁♳崨ꆀ掚䏞獤稡絁♴㖑倰絑崸䌄⸓կⰦ务䗎⽇#犷䒊康牟#ծ#鵓牟饋⠔#瘝湱Ⱒ霢곿涸ꢓ靀ꆀ稡雦馄鵂5➉妃雭雿ꆀ馄鵂50♰勵կぐ 㣐 ⽇ ⚺ 梖 鲮 ꬋ 麰 S O C I A Lぐ㣐⽇⚺⦶⸔爢㯮䎂〵㾝爙ꬋ麰눂⸂䰺饰荈㯮⡤㹒⠛ꬋ麰涸倝social垷䒭կⰦ务勚㶩厧㖈2024䎃㔐䔱⛓た䗎⽇磋⚏鴽鸟瑲灶2700♰䫐갉磋⚏瑲灶6000♰挿ⴁꆀ鵂➉կ倝 ⚥ 䒭 瑬 䵨 䒸 곭 傞 㼿 倝 굥ㄤ⾎〷♧饰饥㖈傞㼿涸⵸屠㕂惐♸倝务䒭䩧灶⠛絡♸梡去ծ⚎倰♸銯倰涸㹎繠ꥬꢐ幊䵨굥呔䧭⚹♧猫欰崞倝牒䏞կ➢俒⻊涸嬁絈過盗⚥鶷〄ⴀ倝崞⸂✵絈䗎㢅㼊䪪㖈㖑俒⻊涸倝佦✲կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025MINIMAL CULTURAL UNIT9㔋 㣐 ぜ 衼 ꅾ 佞 ⯕ 䕙⠛絡絑Ⱙ俒⻊ⱄ灇靀㔋㣐ぜ衼䭯絯缺紤务կ䕧錠佖綘ծワ鴝♳倝ծ康䧬䒓封雮絑Ⱙ掚䏞ⱄ嶻Ⱖ务康䧬շ랱牟霢䝎瑟ո䨔姺2024䎃Ꝉꆀ2800♰+Ꝉ㈒괄馄90➉կ⠛ 絡 絑 Ⱙ 涰 蔄 룅 佞⟄⠛絡牟霢⚹⚺곿涸⸓歘歏䕧ㄤ溫➃歏䕧缺䬝ッ梡ⴀ❁㌂馋⸷嶊餩罏䔂⸷✈⽀牰䨻灶倝넞Ⱖ务շㆭっ1ո歏䕧牰䨻馄50➉շㆭっ2ո歏䕧牰䨻䨔姺2025䎃4剢15傈䊺鴪ⵌ156➉涬곝Ⰼ锋䕧〷牰䨻TOP5կ嵳 㢪 絑 Ⱙ 䭯 絯 ⼮ 庛嵳㢪ぐ㣐IP紹紹䲀ⴀワ䎃崞⸓ㄤ絑ⰩIPⱄ缺䬝雦够崨㯮⡤⚌⸉䭯絯ぢ㥩ⲙⵄ嶹䧭⦔㟞⸈կ絑Ⱙ佦✲姻⧩䔲䩧⛓䎃剣ⰻ巑涸佦✲姻鄄ⱄ妃䩧䒓⾓綫⺫կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025MINIMAL CULTURAL UNIT101 곝崨珘㹁⚥鶛➿刿剏2 倝過䎾崨ꆀ罜欰涸⚺⸂ⱙ3 㹎♾䭆䫵剣榡氛涸溫㹊11DENTSU SPORTS & ENTERTAINMENT8 TRENDS FOR 202578%涸CMO雩⚹䩧鸣㬛⛙餴❡僽Ⱖꅾ銳涸ㅷ晥蠒Ꝉ䧶殜⛓♧կ——շ歏鸑⴯䠑2024껷䌏蠒Ꝉ㸽䫣デոTREND 03곝崨: 珘㹁⚥鶛➿刿剏곝崨呔㽷」⻊♶㣐鷥䭊倝곝崨刿㥩䎂邂ㅷ晥➿鎊佪卓կDENTSU SPORTS & ENTERTAINMENT TRENDS 2025IDOL DECENTRALIZATION鵛Ⳝ䎃勻㬛⛙㕕곝崨倗