2024年运动鞋服行业社媒营销趋势报告

2024.10•20223.31.35.9%6.9%GDP201213.2%15.4%GDP1.08%•53.9%43.2%20255GDP2%•2024542520255989•CR5••••3D3D•AI••AIGC••AIR3D13LululemonVolumetnal 3D100AI 3-4•3.43-450• 150 75 3/ 3-4 1-220%3-443% 10%5-622%3-4 3%1-2 2%••20Citywalk/Cityride•20232.3%398 2,775 3,574 20212022202312,001 20221120221220231202322023320234202352023620237202382023920231020231120235亿+39.9%60%2024DAU120%20243亿人—— 26.3%29%36.3% 56.7% 47.5%45.9%3.3% 14.4%54.7%45.6%43.1%39.0%33.1%28.8%15.7%0.1%66.5%56.0%50.1%34.3%25.2%24.7%9.0%5.0%5060708090100110120130140150TGITGITGI••TGITGI297%135%233%180%17%62%61%55%2023VS2022#打坐禅修#跟我练八段锦#爱上普拉提50%30%12%6%2%50005000-1000010000-2000020000-5000050000-10000061%23%7%9%1633.41788.82021202356.3%42.3%72.3%31.1%17.3%38.6%10.1%9.4%18.8%61.7%1234#+13# 4+# 10+# 67+# 21+# 14+2024202338.0%41.5%57.6%83.8%050100150200250300500%400%300%200%100%0%/// +2472.3% +1067.8% +889.8% +522.6%26.2%14.7%7.1%6.8%6.6%2.4%1.8%1.4%1.1%0.5%68.6%11.4%10.7%9.3%5.1%1.4%1.5%1.3%5.0%2.0%2.0%1.4%0.3%5.0%3.0%2.4%0.8%0.2%/citywalkcityride76%62%47%24%24%17%/山系野趣风松弛通勤风E人撞色风城市机能风球衣混搭风++++++/+++++++++EEEE+ ++++/OOTD++++++///••/71%51%37%30%26%25%14%23-24 10+23-24/2+23 40.2+23# +1200+###◼◼•--•--•--•--•--3485869912339605.20100200300400500600700020040060080020212022202324↑340%24↑350%24↑130%603+3.82.617.213.13.45.52.13.6↑142%* 20247↑106 % ↑118 %* 20241-7 vs 20231-7↑238 %↑426 %* 20241-7 ↑ 4023↑496%↑426%↑355%↑560%↑574%↑399%↑388%↑369%3059%↑1649%23↑451%↑300%↑184%↑66.7%↑30.6%↑27.3%↑12.5%TOP570.6%63.2%59.9%52.4%36.2% 5429.3 62.9%2023-202481.5%2024980020222756.2%• 286.0W• 203.1W• 153.1W• 190.7W 24+2352%TOP1/2341234T5678/16015010070✓✓✓✓✓✓citywalk* 20231-7, 73%, 54%, 45%, 31%•// BeforeNow•23112.6%15.5%474.528.4%-2.0%233.237.6%-21.5%424.747.1%38.4%644.656.7%-0.4%250.062.8%12.8%370.672.5%12.2%196.68New balance2.4%6.6%647.292.3%-12.4%183.0102.0%10.2%192.7HELLY HANSENBROOKSON vuorisnowlineHOKASAUCONYMAIAACTIVEACMEITEMicebreakersnowpeakbromptonHonmaQINKUNGAn action a dayGREGORY•TOP10New balance600• •70% •22.4%T8%~15%•/•/•0-400600-1000•>1000•T200-400•;•>1000T••T>>KOL1WKOL+//KOL/+KOL1-10w1w90%18.2%16.4%15.7%12.7%OOTDOOTDKOL1W+50.4%+4.1%2024+43.9%+65.0%+42.5%+24.4%2024+3.3%-3.4%+20.9%-7.0%+ +++KOC+KOLKOC+KOL✓✓✓520✓√√√√+110+KOL/KOCBrief↑ ↑ ↑ https://drive.weixin.qq.com/s?k=AP0AxgfVAA0dNpW1uiAQoAtAZTABw https://drive.weixin.qq.com/s?k=AP0AxgfVAA0pjvbZclAQoAtAZTABw https://drive.weixin.qq.com/s?k=AP0AxgfVAA0I0ovnqyAQoAtAZTABw •30-40AI•••AI+•//•*•lifestyle2024“ ”“Queen Wen”14089•citywalk•/•76%60%48%25%19%11%///vlog2024微播易成立于2009年，是一家大数据技术驱动的、以人工智能技术为核心的独立B2B新媒体营销平台型企业，深耕核心业务10余载，已成长为业内龙头企业。公司自主研发的B2B产业互联网交易系统，为广告主与海量自媒体打造了全线上系统化操作的交易平台，领先的大数据技术和人工智能技术使交易实现精准匹配和快