全球电车趋势及海外消费者偏好分析

© 2024 Nielsen Consumer LLC. All Rights Reserved.Confidential and proprietary全球电车趋势及海外消费者偏好分析Confidential and proprietary© 2024 Nielsen Consumer LLC. All Rights Reserved.01 Global Automotive Market Overview02 Oversea Customer InsightContent© 2024 Nielsen Consumer LLC. All Rights Reserved.Confidential and proprietaryGlobal Automotive Market Overview01 © GfK44© 2024 Nielsen Consumer LLC. All Rights Reserved.Confidential and proprietary645456576527252624279179838292010203040506070809010020192020202120222023Millions2019 – 2023 Global New Vehicle SalesPassage CarCommercial VehiclesAll VehiclesGlobal New Vehicle Sales has reach 92 Million in 2023 with 65 million Passenger Car, China has emerged as the main growth market for players in the global automobile industryData Source:ChinaUnited StatesJapanIndia*South KoreaGermanyMexicoBrazilSpainThailandCarsCommercial vehiclesTop 10 Vehicle Production CountriesChina, US, Japan were the largest producers of cars and commercial vehicles.China led the market for vehicle production, producing more than 27 million cars and commercial vehicles that year. This was even greater than the production values of the other top five countries combinedhttps://www.oica.net/category/production-statistics/2022-statistics/https://www.statista.com/statistics/584968/leading-car-manufacturing-countries-worldwide/© GfK55© 2024 Nielsen Consumer LLC. All Rights Reserved.Confidential and proprietaryNot only in total cars market, China has also become the leader in global electric vehicle development as well. In 2024, Global EV sales is expected to reach 16 million, more than 60% of which are contributed from ChinaData Source: Global EV Outlook20242024E EV sales forecasting in five regions ChinaEV Sales are expected to grow by almost 25% YoY, reaching around 10 million in 2024EuropeEV Sales are projected to reach around 3.5 million units in 2024. The growth is expected to be the lowest of the three largest market, less than 10%.United StatesEV Sales are projected to rise by 20% YoY, reaching around 2 million, with almost 0.5 million more sales.KoreaEV Sales was around 0.13 million in 2023, are to remain limited in 2024.JapanEV Sales was around 0.14 million in 2023, are also to remain limited with developed car markets.0246810121416182010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024E2010 – 2024E Global EV sales by regionsChinaEuropeUnited StatesJapanKoreaRest of worldMillion© 2024 Nielsen Consumer LLC. All Rights Reserved.Confidential and proprietaryOversea Customer Insight02 © GfK77© 2024 Nielsen Consumer LLC. All Rights Reserved.Confidential and proprietaryAfter years of growth, interest in EVs levels off among luxury intenders while declining among non-luxury intendersNon-luxury SUV and compact pickup intenders are the least interested in EVs242934384342151313141813201820192020202120222023% Very interested in buying/leasing an all-electric vehicleLuxury AvgNon-lux AvgGfK AutoMobility® 2024 The Future of Mobili