亚马逊市场观察：Car Care汽车护理趋势

1Amazon Market WatchThis view of “Car Care”products within Amazon’s Automotive Parts & Accessories category includes: Fillers; adhesives; sealants; solvents; car cleaning and detailing kits; exterior and interior car products; tire and wheel care products; car care tools and equipment; and undercoatings.Car Care汽车护理趋势 : 销售增长，一家品牌主导在亚马逊的汽车类别中，汽车护理产品的市场势头强劲。Jungle Scout Cobalt的数据显示，自2022年春季以来，销售额增长了95%，过去12个月增长了近20%。然而，由于市场份额领先的品牌占据主导地位，对新兴品牌来说要获得市场份额可能会很困难。继续阅读以获取能够帮助制定在这一领域脱颖而出的策略的数据。Market Trends: Year-over-Year同比竞争格局RevenueFirst-party (1P) vs third-party (3P) sellersSalesThisWorx Portable Car Vacuum CleanerLeather Honey Leather ConditionerCERAKOTE Ceramic Trim Coat KitAmazon Basics Microfiber Cleaning ClothsUSA Nooks Microfiber Cleaning ClothsCompeting brandsRevenueCompeting productsMedian priceReviews↑ 18%3K ↑ 16% YoY↑ 20%23K ↑ 12% YoY↓1%↑ 31%过去六个月的产品趋势按收入排名前五的产品1P1P3P3P46%↑ 23% YoY54%↑ 17% YoYRevenue ↓ 24%Revenue ↑ 22%Revenue ↑ 29%Revenue ↑ 5%Revenue ↑ 47%2Amazon Market Watch市场份额动态市场份额变动者Largest YoY market share growthLargest YoY market share decline市场份额领导者按市场份额排名前五的品牌My Chemical GuysMeguiar’sCERAKOTEMWCSakerFOLEXThisWorxEufyMicrofiber WholesaleAdam’s Polishes23% market share ↑ 2% YoY4% market share ↑ 1% YoY1% market share ↑ 0.3% YoY0.4% market share ↑ 0.3% YoY0.3% market share ↑ 0.3% YoY0.04% market share ↓ 2% YoY1% market share ↓ 1% YoY0.03% market share ↓ 0.4% YoY0.1% market share ↓ 0.4% YoY3% market share ↓ 0.4% YoYYoY revenue trendYoY revenue trendYoY revenue trendYoY revenue trendYoY revenue trendYoY unit sales trendYoY unit sales trendYoY unit sales trendYoY unit sales trendYoY unit sales trendAverage priceAverage priceAverage priceAverage priceAverage price↑ 28% YoY↑ 4% YoY↑ 25% YoY↓ 8% YoY↑ 37% YoY↑ 12% YoY↓ 2% YoY↑ 37% YoY↑ 10% YoY↑ 33% YoY$59.40 ↑ 12% YoY$36.18 ↑ 7% YoY$60.99 ↑ 9% YoY$23.71 ↑ 5% YoY$35.77 ↓ 4% YoY12345本报告中的市场趋势数据是使用Cobalt的市场情报功能收集的，品牌可以利用这一功能来追踪市场份额、研究竞争对手的表现、进行绩效基准测试等.→ COBALT IN ACTIONNote: Market share trends reflect each brand’s market share within the Automotive, Car Care sub-category only3Amazon Market WatchNote: Competition represents the level of competition for the keyword based on factors such as the number of sellers and product listings competing for visibility.Note: Competition represents the level of competition for the keyword based on factors such as the number of sellers and product listings competing for visibility.Keyword TrendsGeneric search terms | Past 30 daysKeywordCar accessoriesCar accessories for womenMicrofiber cleaning clothCar detailing kitCar organizerMicrofiber towels for carsCar wash kitAccesorios para carroCar cleaning suppliesCar accessories interiorKeywordChemical GuysAdam’s car care productsChemical Guys interior cleanerArmor AllRain XChemical Guys soapTornador car cleaning gunChemical Guys foam cannonChemical Guys kitRain X water repellantSearch trend+7%+10%-16%+14%-4%+15%+44%+41%+17%+1%Search volume3,281,012556,043375,383223,681199,878194,521187,095157,994154,443143,389