2024年协会社群运营基准报告

1THE 2024Association Community Benchmark ReportC O N T E N T SIntroduction TLDR SummaryDefinitionsBenchmark DataCommunity EngagementUsers, Logins, and ContributorsCommunity Digest Open RateMonthly Discussion ActivityCommunity Resource LibrariesCommunity Engagement TrendsComparisonsCommunity Size vs. Community EngagementCommunity Age vs. Community EngagementUpgrading to Higher Logic ThriveAdding Volunteering and Mentoring to Your CommunityEnabling a Job Board in Your CommunityManaging Microsites, Chapters, and Groups with CommunityIntegrating Email with Your CommunityUsing Automation RulesUsing GamificationGetting Help from Higher Logic ServicesConclusionAppendix: Our Data SetOrganizational RevenueIndustriesCommunity CharacteristicsCommunity SizeCommunity AgeCommunity AdministratorsCommunity Integration..........................................................................................................................3...................................................................................................................5.............................................................................................................................6.................................................................................................................7.........................................................................................7.........................................................................7...........................................................................9.................................................................................10..........................................................................11......................................................................12..................................................................................................................13...........................................13...........................................14...................................................................15.....................16...................................................17............18......................................................19.....................................................................................19................................................................................................21....................................................22.........................................................................................................................23..............................................................................................24..........................................................................................24.......................................................................................................................25..................................................................................26.............................................................