品牌价值-最有价值和最强大的AFL-NRL品牌2024年度报告（英）

AFL & NRL 2024 The annual report on the most valuable and strongest AFL & NRL brands October 2024Brand Finance AFL & NRL 2024brandirectory.com/afl-nrl  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Mark Crowe, Managing Director, Brand Finance AustraliaAFL Ranking Analysis 7Brand Value Ranking (AUDm) 14NRL Ranking Analysis 15Brand Value Ranking (AUDm) 22Combined Brand Value Ranking (AUDm) 23Insights 25AFL vs NRL: The Stats Behind the Rivalry 26Interview with Scott Moore, Sports Services Senior Consultant, Brand FinanceMethodology 31Sport Services 39Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:Mark CroweManaging Director, Brand Finance Australia m.crowe@brandfinance.comFor all other enquiries:australia@brandfinance.com+61 2 8076 5791www.brandfinance.comBrand Finance AFL & NRL 2024brandirectory.com/afl-nrl  4ForewordMark Crowe Managing Director, Brand Finance AustraliaWelcome to the inaugural AFL & NRL brand rankings. Brand Finance has valued sporting brands worldwide for more than a decade. This year, we have turned our attention to Australia’s two biggest football codes: the Australian Football League (AFL) and the National Rugby League (NRL).The combined brand value in this year’s rankings is AUD2.3 billion. This impressive figure highlights the importance of these sporting brands to the economy while compelling club boards and management to understand and recognise the need for brand investment to drive on-field and off-field performance.Brands create fan and customer demand, motivate stakeholders, and reassure those who invest time, emotion and money in the club they support. Strong sporting brands drive high brand equity thus enabling them to differentiate themselves in the market. Brand distinctiveness is essential when the AFL and NRL have pursued equali